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B2C Internet Marketing
C/M/949. Use of social networking sites for cosmetic products' marketing
- WORDS:
- 3000
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper looks at the use of social networking sites, i.e. Facebook, Myspace, Bebo, Friendster, and Linkedin in the marketing of cosmetic products. Environmental factors that have created the market and are impacting on the future of the market are analysed, the companies' current marketing strategies are discussed. Recommendations are suggested about a marketing action plan to exploit social networking sites to market the selected product over the next 12-24 months using the marketing mix model.
KEYWORDS: Social networking sites, Facebook, Myspace, Bebo, Friendster, Linkedin, marketing mix,
Other Papers On: B2C Internet Marketing
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