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B2C Internet Marketing

C/M/948. BBC iplayer

WORDS:
1000
DATE:
2008
PRICE:
19.99 GBP

The paper looks at BBC iplayer, an online media interactive player that helps viewers to watch and download BBC TV shows, examining the reasons behind its popularity, and describing its functions and availability. The success of the service is explored from the marketing perspective discussing the general issues of online marketing and conducting marketing analysis of BBC iplayer.

 

KEYWORDS: BBC, iplayer, marketing, broadband TV,

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marketing ei b internet business social c products media online electronic dissertation role uk challenges proposal digital strategic sme impact communications services strategies school web effective customers issues channel building tool sustaining photographic benefits offline brands equity branding retouching ebookers motivates cookies otto buy customer norwich programmes satisfaction brand luxury management thailand hotel smes realised start impacts com paramount gr implications musical staples emi explain opportunities marketers provide courses strategy distinction pak tetra tailing retailers developing organization consumer market organisations promote privacy ethics limousine hire site corporate company email chain bbc supermarket asda iplayer networking supply cosmetic sites commerce
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