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C/M/778. ASDA Supermarket: Electronic Business Analysis

WORDS:
3300
DATE:
2008
PRICE:
39.99 GBP

The paper examines electronic marketing analysing the differences between digital marketing and traditional marketing and conducting a study of ASDA along the lines of the marketing mix models to show that e-marketing can help ASDA in their customer relationship management (CRM). Difficulties in controlling the issues of security and social responsibility are in electronic and traditional marketing are discussed.

 

KEYWORDS: E-marketing, Digital-marketing, CRM, 4Ps, 7Ps, ASDA, security, social responsibility,

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