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B2C Internet Marketing
C/M/1669. Proposal. Challenges and impacts of e-business strategies for UK start-up luxury brand SME
- WORDS:
- 2150
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper proposes to examine the reactions of potential consumers to luxury start-up brands with the aim to assess the barriers and drivers behind online purchasing. Literature is reviewed on the growth of the Internet, the nature of the luxury market, retail strategies, etc. The objectives and methods of the proposed research are indicated.
KEYWORDS: Proposal, e-business strategies, start-up luxury brand SME,
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- Analysis of Companies
- Analysis of Industries
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- Computing and Mathematics
- E-Commerce and E-Business
- Economics
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- General Business
- History
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- Human Resource Management
- International Relations
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- Operations Management
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- Psychology
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- Sociology
Keywords Tag Cloud
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