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B2C Internet Marketing
C/EI/99. Dissertation. Electronic Marketing used by SME in Thailand and UK
- WORDS:
- 15600
- DATE:
- 2009
- PRICE:
- 159.99 GBP
The dissertation investigates e-marketing practices used by small and medium-sized enterprises (SME) in Thailand and the UK. Literature is reviewed on the theory of e-marketing, the impact of e-marketing on SME in Thailand and the UK, the trends of e-marketing development in both countries, the advantages and disadvantages of e-marketing, the marketing mix features of e-marketing, etc. The methods of the research are based on secondary and primary data obtained via a web-based questionnaire using SPSS software data analysis. Conclusions are made about the differences and similarities in the approaches to e-marketing in Thailand and the UK.
KEYWORDS: Dissertation, SME, internet marketing, electronic marketing, e-marketing, Thailand, UK,
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Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
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