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C/EI/69. Internet Marketing: Staples

WORDS:
3200
DATE:
2008
PRICE:
39.99 GBP

The paper examines the Internet marketing strategy of Staples, a UK office equipment retailer, recommending various suggestions to improve the customer orientation of their online presence. Three major approaches to marketing are discussed, i.e. E-branding, Internet Marketing Strategy, and marketing mix.

 

KEYWORDS: Staples, Internet Marketing, marketing mix,

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Thank you for your paper. It helped me to do my research on my own. I would consider your paper like a guide. Olivia