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C/EI/63. Developing e-marketing strategy for business school courses

WORDS:
2000
DATE:
2008
PRICE:
29.99 GBP

The paper examines the competitive environment for business courses in the UK and evaluates Anglia Ruskin University's position for business course studies. The benefits of online marketing over traditional marketing are outlined, an e-marketing strategy for the business school is developed to increase its traffic, the objectives for the marketing initiatives are set drawing an expense budget for the following six months.

 

KEYWORDS: Anglia Ruskin University, business courses, e-marketing, traditional marketing, Intern,

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