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B2C Internet Marketing
C/EI/44. Issues in B2C E-Marketing
- WORDS:
- 2400
- DATE:
- 2007
- PRICE:
- 29.99 GBP
This paper discusses various issues raised by the digital marketing for a Business to Consumer (B2C) Company. These include the technological, sociological, cultural, legal and political aspects of the topic. Data is gathered from the existing literature using the library and electronic academic databases. The study shows that the e-marketing is a multidimensional process that requires the knowledge of marketing principles and understanding of these contextual issues.
KEYWORDS: E-Marketing, Digital Marketing, Internet Marketing, B2C,
Other Papers On: B2C Internet Marketing
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
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