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C/EI/222. Social media marketing programmes at Norwich Business School

WORDS:
2750
DATE:
2011
PRICE:
29.99 GBP

This paper focuses on Norwich Business School, and aims to consider whether they should incorporate social networking into their marketing programme. Interactive marketing and social media are both discussed, as well as the benefits of social media in an educational setting. The risks and issues associated with social media in an education is examined, and the paper presents recommendations for the business school.

 

KEYWORDS: Norwich Business School, social networking, marketing programme, Interactive marketing,

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