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B2C Internet Marketing
C/B/3178. Strategic analysis of Otto's Cookies and their e-marketing strategies
- WORDS:
- 3000
- DATE:
- 2010
- PRICE:
- 39.99 GBP
This paper focuses on Otto’s Cookies, and aims to analyse issues relating to their e-marketing strategy. The paper performs a strategic analysis on the company discussing a wide variety of aspects like the effectiveness of e-marketing initiatives, technological infrastructure, competitive analysis, search engines, email marketing, product portfolio’s, and forums and groups. The paper aims to make recommendations for future development and improvement of the company’s e-marketing strategies.
KEYWORDS: Strategic analysis, Otto’s Cookies, e-marketing, technological infrastructure, competition, search engines, email marketing, product portfolio, forums!,
Other Papers On: Otto’s cookies
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- E-Commerce and E-Business
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- General Business
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- Sociology
Keywords Tag Cloud
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