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P/EI/102. British Airways: comparative analysis of online ticket agents
- WORDS:
- 1500
- DATE:
- 2005
- PRICE:
- 19.99 GBP
The paper examines the ways of buying tickets from British Airways (BA) comparing their website Britishairways.com and the online travel agents website Travelsupermarket.com. Differences between the two websites are outlined, their attractions for both, customers and BA, are identified.
KEYWORDS: ei, british, airways, comparative, online, ticket, agents,
Other Papers On: Moneysupermarket.com Financial Group
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