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B2C E-commerce
C/EI/20. Boo.com: The Reasons for failure, Brand value and The Future of clothing e-tailing.
- WORDS:
- 1500
- DATE:
- 2006
- PRICE:
- 19.99 GBP
The paper begins with a brief overview of Boo.com before diving into identifying and examining the reasons responsible for Boo's demise. The paper then looks at the Boo brand and its attractiveness to a prospective buyer. Wrapping up the discussion, the paper examines the clothing e-tailing present and future trends.
KEYWORDS: ei, boo, com, reasons, failure, brand, value, future, clothing, e-tailing,
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Keywords Tag Cloud
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