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B2C E-commerce

C/EI/130. Developing B2C Ecommerce – A Report for AirAsia

WORDS:
2850
DATE:
2010
PRICE:
29.99 GBP

By examining AirAsia’s financial and competitive position, the paper looks at a strategy for the development of the low-cost Malaysian airline. The first operator in its region to follow the Western model of ticketless travel, AirAsia now challenges the primacy of the national carrier, but the research looks at how the application of value-added services – travel insurance, credit cards, car hire – and new technology (installing card readers linked to Malaysian government databases, thus speeding up check-in procedures) could further shape its future. The paper also examines the competitive position of AirAsia, which has been partly assisted by the advantageous tax arrangement it enjoys with the Malaysian Government.

 

KEYWORDS: B2C Ecommerce, AirAsia, value-added services, financial structure, business developments, low-cost airlines, relationship marketing,

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Other Papers On: B2C E-commerce
Other Papers On: Analysis of Airline Industry
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Other Papers On: Relationship Marketing

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