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C/B/3790. Why did Boo.com fail?
- WORDS:
- 3700
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper examines the causes of failure of the e-commerce clothing retailer Boo.com analysing their faults in planning, marketing and advertising, poor web design, and the impact of the competitive environment. PEST analysis is conducted of the factors that contributed to the company’s failure. Recommendations are suggested about the importance of environmental analysis for start-up companies.
KEYWORDS: Boo.com, business failure, PEST, e-commerce, environmental analysis,
Other Papers On: Business Issues
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