Browse our collection of papers in
B2B Internet Marketing

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C/M/2515. Business management at Cloud Creative Solutions Ltd

WORDS:
3000
DATE:
2012
PRICE:
39.99 GBP

This paper answers a range of questions on Cloud Creative Solutions Ltd (CSS) a fictitious marketing company. The first section provides recommendations, for which marketing communication tools would be most productive for CSS, as well as which would provide them with the most business. The next section looks at the company’s plan to create a sales team, and the paper looks at a variety of ways this team could be organised. The final section looks at the importance of B2B relationships and business networks to CSS.

 

KEYWORDS: Cloud Creative Solutions Ltd, CSS, marketing communication tools, B2B,

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C/EI/189. Marketing mix of ECS during the recession

WORDS:
3100
DATE:
2011
PRICE:
39.99 GBP

This paper examines business to business marketing, and focuses on ECS, a company that provides IT services. The paper aims to assess the ways in which ECS should adapt their marketing mix to face the challenges the recession has brought. The paper begins by providing a detailed background to the topic. The changes that need to be made to remain competitive in the advertising sector are assessed, and the paper looks at topics like package deals, direct selling, online marketing, and promotional pricing. Relationship variables and business networks in integrated marketing communications is then examined. The challenges ECS face compared to other companies engaged in consumer marketing are highlighted, and these include stronger competition and less mass production. The paper concludes by summarizing how ECS can face the recession and still remain strong.

 

KEYWORDS: business to business marketing, ECS, IT services, marketing mix, recession, package deals, direct selling, online marketing, promotional pricing, competition,

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C/B/3097. Critical analysis of Skype

WORDS:
2150
DATE:
2010
PRICE:
29.99 GBP

This paper examines Skype, the worlds most popular peer-to-peer voice over the internet protocol (VOIP), aiming to analyse the current and future environment of the firm. The paper begins by analysing the E-Business environment, which is done through use of Porter’s five forces analysis. eMarketing strategy and activities are outlined, followed by a evaluation of the web design, which focuses on information, system and service quality. The paper also provides a business to business (B2B) analysis and political analysis. Conclusions are made regarding recommendations for Skype.

 

KEYWORDS: Skype, peer-to-peer, voice over the internet protocol, VOIP, E-Business, Porter’s five forces analysis, eMarketing strategy, eMarketing activities, web design, information quality, system quality, service quality, business to business, B2B, Political analysis,

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C/EI/99. Dissertation. Electronic Marketing used by SME in Thailand and UK

WORDS:
15600
DATE:
2009
PRICE:
159.99 GBP

The dissertation investigates e-marketing practices used by small and medium-sized enterprises (SME) in Thailand and the UK. Literature is reviewed on the theory of e-marketing, the impact of e-marketing on SME in Thailand and the UK, the trends of e-marketing development in both countries, the advantages and disadvantages of e-marketing, the marketing mix features of e-marketing, etc. The methods of the research are based on secondary and primary data obtained via a web-based questionnaire using SPSS software data analysis. Conclusions are made about the differences and similarities in the approaches to e-marketing in Thailand and the UK.

 

KEYWORDS: Dissertation, SME, internet marketing, electronic marketing, e-marketing, Thailand, UK,

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C/EI/82. Appropriateness of self service technologies in B2B service

WORDS:
5800
ADD-ONS:
?
DATE:
2009
PRICE:
59.99 GBP

The paper looks at self service technologies (SST) in business-to-business (B2B) environment. The role of SST for customers and consumers is highlighted examining the benefits of SST, the patterns of B2B software interactions, the service marketing function of SST, etc.

 

KEYWORDS: ?self service technologies, business interactions, SST,

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C/M/1017. Role of Internet in event management

WORDS:
3000
DATE:
2009
PRICE:
39.99 GBP

The paper examines the role of the Internet in event relationship management analyzing the 'web' marketing can be used to enhance traditional event marketing communications in the business to consumer sector.

 

KEYWORDS: Internet, event management, event marketing,

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C/EI/69. Internet Marketing: Staples

WORDS:
3200
DATE:
2008
PRICE:
39.99 GBP

The paper examines the Internet marketing strategy of Staples, a UK office equipment retailer, recommending various suggestions to improve the customer orientation of their online presence. Three major approaches to marketing are discussed, i.e. E-branding, Internet Marketing Strategy, and marketing mix.

 

KEYWORDS: Staples, Internet Marketing, marketing mix,

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C/EI/22. Tetra Pak: Distinction between B2B and B2C Marketing

WORDS:
1500
DATE:
2006
PRICE:
19.99 GBP

The ensuing discussion attempts to explore the notion of Business-to-Business (B2B) marketing, and how it differs with Business-to-Consumer (B2C) marketing. For the sake of clarity and understanding, a case-specific analysis proves useful for this analysis. In this regard, food packaging and processing company?Tetra Pak is used to explore the differences between B2B and B2B marketing.

 

KEYWORDS: Tetra Pak, B2B, B2C, Business-to-Business, Business-to-Consumer,

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E/EI/26. B2B and B2C marketing along the supply chain

WORDS:
2000
DATE:
2006
PRICE:
29.99 GBP

The paper examines the supply chain characteristics of business-to-business (B2B) marketing and business-to-consumer (B2C) marketing conducting a case study of FMCG (Fast Moving Consumer Goods) supply chain in Tesco and highlighting the differences between their B2B and B2C marketing strategies related to the supply chain.

 

KEYWORDS: B2B, B2C, supply chain, Tesco,

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P/EI/92. Online marketing B2C and B2B

WORDS:
1000
DATE:
2006
PRICE:
19.99 GBP

The paper examines the forms and challenges of online marketing reviewing business to consumer (B2C) and business to business (B2B) markets and highlighting the differences between them.

 

KEYWORDS: Online market, B2C, B2B,

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C/M/193. Digital Technology in Business-to-Business Marketing

WORDS:
2500
DATE:
2005
PRICE:
29.99 GBP

This report describes the use of technology in business-to-business practices and its impact on marketing. The author also presents the examples of current technological devices used by the majority of B2B companies.

 

KEYWORDS: digital, technology, business-to-business, marketing,

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E/M/47. Email Marketing Ethics and Privacy Issues

WORDS:
4000
DATE:
2005
PRICE:
49.99 GBP

The rise and prominence of the Internet has brought about several opportunities to a company attempting to further its reach and maximize its revenue. Many companies today have willingly embraced the idea of email marketing. To the layman, this means the advertisement of products and services online through the medium of electronic mail or more popularly known as email. The convenience of sending electronic mail has become one of the better mediums in conveying a particular message across several thousands, even millions, of people. The sending of email is faster and is much more efficient as opposed to ?snail mail? which is the common term for regular postal service offered by the UK Royal Mail Service, for example. With this newfound efficiency in the presence of email, there is also a growing concern about unsolicited email which is also referred to as spam. This particular brand of unwanted email traces its roots to the 1990s and now has become a real and undeniable threat to both companies and email users alike. With the advent of this particular form of advertisement, a significant number of problems have taken place from the consumption of company resources in the form of network bandwidth to the loss of a significant number of transactional data that is beneficial as well as necessary to the receiver. Paper addresses the important issues involved in email marketing. And also touches on the privacy issues in sending of unwanted email and presents principles in permission marketing strategies.

 

KEYWORDS: email, marketing, ethics, privacy, issues,

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P/M/228. Relationship marketing and E-commerce in Business-to-Business marketing

WORDS:
6000
DATE:
2004
PRICE:
69.99 GBP

This report discusses the key issues in relationship marketing and e-commerce as they apply to Business-to-Business marketing, Supply Chain Issues, Relationship Marketing's role in Business-to-Business Markets, Transactional Marketing, (B2B) E-commerce, Key Issues and Attractions of B2B e-commerce. Lastly, real-life e-commerce example is being analyses with concepts being applied onto it.

 

KEYWORDS: relationship, marketing, e-commerce, business-to-business, marketing,

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