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B2B Internet Marketing
P/M/228. Relationship marketing and E-commerce in Business-to-Business marketing
- WORDS:
- 6000
- DATE:
- 2004
- PRICE:
- 69.99 GBP
This report discusses the key issues in relationship marketing and e-commerce as they apply to Business-to-Business marketing, Supply Chain Issues, Relationship Marketing's role in Business-to-Business Markets, Transactional Marketing, (B2B) E-commerce, Key Issues and Attractions of B2B e-commerce. Lastly, real-life e-commerce example is being analyses with concepts being applied onto it.
KEYWORDS: relationship, marketing, e-commerce, business-to-business, marketing,
Other Papers On: General E-commerce
Other Papers On: B2B Internet Marketing
Other Papers On: Relationship Marketing
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
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