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B2B Internet Marketing
E/EI/26. B2B and B2C marketing along the supply chain
- WORDS:
- 2000
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper examines the supply chain characteristics of business-to-business (B2B) marketing and business-to-consumer (B2C) marketing conducting a case study of FMCG (Fast Moving Consumer Goods) supply chain in Tesco and highlighting the differences between their B2B and B2C marketing strategies related to the supply chain.
KEYWORDS: B2B, B2C, supply chain, Tesco,
Other Papers On: B2C Internet Marketing
Other Papers On: B2B Internet Marketing
Other Papers On: Supply Chain and Logistics
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Keywords Tag Cloud
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Received paper - it has helped point me in the right direction for my research.Martin
