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B2B Internet Marketing

C/M/1017. Role of Internet in event management

WORDS:
3000
DATE:
2009
PRICE:
39.99 GBP

The paper examines the role of the Internet in event relationship management analyzing the 'web' marketing can be used to enhance traditional event marketing communications in the business to consumer sector.

 

KEYWORDS: Internet, event management, event marketing,

 
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