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B2B Internet Marketing
C/EI/82. Appropriateness of self service technologies in B2B service
- WORDS:
- 5800
- ADD-ONS:
- ?
- DATE:
- 2009
- PRICE:
- 59.99 GBP
The paper looks at self service technologies (SST) in business-to-business (B2B) environment. The role of SST for customers and consumers is highlighted examining the benefits of SST, the patterns of B2B software interactions, the service marketing function of SST, etc.
KEYWORDS: ?self service technologies, business interactions, SST,
Other Papers On: B2B E-commerce
Other Papers On: B2B Internet Marketing
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Keywords Tag Cloud
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