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B2B Internet Marketing
C/EI/69. Internet Marketing: Staples
- WORDS:
- 3200
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper examines the Internet marketing strategy of Staples, a UK office equipment retailer, recommending various suggestions to improve the customer orientation of their online presence. Three major approaches to marketing are discussed, i.e. E-branding, Internet Marketing Strategy, and marketing mix.
KEYWORDS: Staples, Internet Marketing, marketing mix,
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Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
b marketing ei business c service internet management electronic sme thailand solutions dissertation ltd technologies uk critical ecs recession self mix creative skype cloud issues role event digital staples distinction tetra pak technology supply online relationship commerce privacy ethics chain email appropriateness
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WHAT OTHERS HAVE SAID
I needed the essay just to develop an understanding of how the different ways of analysing a business are used. I am doing a similar study of a different company and so far this has been an appropriate outline for me to understand how to get around this essay. All I need to do now is research my company and hopefully follow a similar method of analysis. The service you provided was more than helpful.Tangat
