Browse our collection of papers in
B2B E-commerce

Select number of records per page:   10 Records 15 Records 25 Records

C/M/1773. Branding and marketing strategies in the ICT sector: case study Intel

WORDS:

2150

DATE:

2010

PRICE:

29.99 GBP

This paper examines the branding and marketing strategies in the ICT sector, using Intel as a case study. The paper evaluates the importance of branding ICT products in the B2B and B2C sector. Client relationships management in the ICT sector is also evaluated, focusing on relationships between the client, buyer, firm etc. the advantages and disadvantages of branding is examined and the paper discusses how Intel contradicts all anti branding theories in the ICT sector.

KEYWORDS: Branding, marketing, ICT sector, Intel, B2B, B2C, client, buyer, firm, anti branding,

 

C/EI/82. Appropriateness of self service technologies in B2B service

WORDS:

5800

ADD-ONS:

?

DATE:

2009

PRICE:

59.99 GBP

The paper looks at self service technologies (SST) in business-to-business (B2B) environment. The role of SST for customers and consumers is highlighted examining the benefits of SST, the patterns of B2B software interactions, the service marketing function of SST, etc.

KEYWORDS: ?self service technologies, business interactions, SST,

 

S/EI/41. Ethical, legal and regulatory differences between B2C and B2B sites

WORDS:

1300

DATE:

2007

PRICE:

19.99 GBP

The paper examines the differences between B2B and B2C sites addressing the ethics of the e-business and discussing the legal and regulatory issues facing both forms of e-business.

KEYWORDS: B2B, B2C, e-business, ethics,

 

C/EC/17. A comparison of the customer relationship strategies used in B2C and B2B markets

WORDS:

2300

DATE:

2005

PRICE:

29.99 GBP

In order to compare the strategies used by B2C organisations and B2B organisations to manage their customer relationships, this paper has explored the techniques at the Debenhams group of stores and by Procter and Gamble. It has been found that technology has enabled both organisations to gain knowledge about its customers and subsequently to improve the quality of the service and product offer. The key differences are that consumer relationship building will tend to be less personal and unlikely to progress to the top of the loyalty ladder, as there are so many more customers, but organisations can aim to develop supporters and advocates of their offer, whereas B2B relationship building relies on developing close partnerships with their customers in order that they can both benefit from increased consumer sales. It has been found that customer referrals, endorsements and spreading the work are extremely important forms of consumer behaviour for a company. (Christopher et al: 2002, page 49)

KEYWORDS: e, comparison, customer, relationship, strategies, b, c, b, b, markets,

 

P/EI/11. Electronic Commerce and its impact on business

WORDS:

3000

DATE:

2003

PRICE:

39.99 GBP

Electronic Commerce has had significant impact on all aspects of a business. This report looks at how these impacts have had an effect on B2B e-commerce. Furthermore it specifically looks at how supply chain management, supplier empowerment and relationships and communications with suppliers and other business partners have changed.

KEYWORDS: ei, electronic, commerce, impact, business,

 

P/EI/13. Analysis of B2B (business-to-business) e-commerce

WORDS:

2500

DATE:

2003

PRICE:

29.99 GBP

This paper analyses the B2B e-commerce market, its advantages and disadvantages for the business, analysis of B2B e-commerce technology, analysis of B2B e-commerce market and future perspectives.

KEYWORDS: ei, b, b, business-to-business, e-commerce,

 

P/EI/18. Cisco Systems

WORDS:

3500

DATE:

2003

PRICE:

39.99 GBP

This paper answers the following questions, cased on the Cisco case study: What lessons can be learned from the way Cisco has developed the CCO system? How has technology impacted upon the way Cisco has developed the CCO system? How has the implementation of the CCO system affected Cisco's relationships with their customers? Would you recommend any changes to the way the system is currently operating?

KEYWORDS: ei, cisco, systems,

 

P/M/12. E-Commerce via Internet: Ability to Influence Organisational Goals

WORDS:

2000

DATE:

2001

PRICE:

29.99 GBP

KEYWORDS: e-commerce, via, internet, ability, influence, organisational, goals,