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C/M/1773. Branding and marketing strategies in the ICT sector: case study Intel

WORDS:
2150
DATE:
2010
PRICE:
29.99 GBP

This paper examines the branding and marketing strategies in the ICT sector, using Intel as a case study. The paper evaluates the importance of branding ICT products in the B2B and B2C sector. Client relationships management in the ICT sector is also evaluated, focusing on relationships between the client, buyer, firm etc. the advantages and disadvantages of branding is examined and the paper discusses how Intel contradicts all anti branding theories in the ICT sector.

 

KEYWORDS: Branding, marketing, ICT sector, Intel, B2B, B2C, client, buyer, firm, anti branding,

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Keywords Tag Cloud

b ei business c commerce service strategies self appropriateness limitations regulatory differences sites technologies branding sector study intel ict marketing legal benefits influence markets electronic relationship customer ec comparison impact cisco organisational goals ability internet systems via ethical
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