Browse our collection of papers in
Tourism and Hospitality Dissertations
C/T/210. Proposal. Use of Internet Marketing in Promoting Tourism Industry in Thailand
- WORDS:
- 500
- DATE:
- 2012
- PRICE:
- 9.99 GBP
The paper proposes to examine the extent of the online marketing application in the Thai tourism industry, a key industry in the country’s economy. The rationale and aims of the proposed research are outlined.
KEYWORDS: Proposal, Internet Marketing, Tourism Industry in Thailand,
C/EC/335. Dissertation. Problem based learning and its influence on 3rd year students trained for managerial functions at Stenden University hotel
- WORDS:
- 9350
- DATE:
- 2012
- PRICE:
- 99.99 GBP
The dissertation addresses the effectiveness of the problem based learning (PBL) methods in the vocational training of hotel managers. Literature is reviewed on the principles of PBL and various types of learning highlighting the advantages of PBL in management education. The research is based on the descriptive analysis of secondary data and primary data obtained from a questionnaire. Conclusions are made about the impacts of different learning methods on the development of managerial skills.
KEYWORDS: Dissertation, problem based learning, 3rd year students, managerial functions, Stenden University hotel,
C/T/207. Dissertation outline. Bangkok brand position from perspective of UK tourists
- WORDS:
- 950
- DATE:
- 2012
- PRICE:
- 9.99 GBP
The paper offers a disseration outline for the research into the positioning of Bankok as a tourist destination and the levels of UK tourists’ satisfaction with Bankok branding.The aims and questions of the research are formulated, the areas and sources of the literature review are outlined, the research methodology is described.
KEYWORDS: Dissertation outline, Bangkok brand, UK tourists,
C/T/195. Proposal. Tourism Industry in United Kingdom and its impact on the Hotel Industry
- WORDS:
- 1200
- DATE:
- 2012
- PRICE:
- 19.99 GBP
This is a proposal for a study that aims to examine the tourism industry in the UK as well as the impact it has on the hotel industry. The objectives are to analyse the present scenario of the tourism industry in the UK, to identify the growth of the hotel industry in the UK, and to analyse the two with one another whilst evaluating the impact of the tourism industry on the hotel industry. The plan for the review of literature is provided, along with the research methodology.
KEYWORDS: Proposal, tourism, hotel industry!,
C/EC/304. Luxury tourism in Marrakech, Morocco: research methodology
- WORDS:
- 2100
- DATE:
- 2012
- PRICE:
- 29.99 GBP
The paper presents a chapter from the dissertation on consumers’ perceptions of luxury tourism in Marrakech, Morocco, reporting on the methodology used for the research. Techniques and procedures of data collection are described focusing on the case study of the luxury hotel Mamounia.
KEYWORDS: Luxury tourism, Marrakech, Morocco, research methodology, Mamounia hotel,
C/T/193. Dissertation. Evaluation of oases in the Al Ain region
- WORDS:
- 11850
- DATE:
- 2011
- PRICE:
- 119.99 GBP
This dissertation discusses the oases in the Al Ain region in the Emirate of Abu Dhabi. The study begins by providing background information on the town in reference to its geographical location, as well as its environmental and historical value. The aims of the study are to explore the loss of integration and connectivity between the oases in Al-Ain and to highlight the effect this has on cultural identity. A historical overview of Al-Ain is carried out, as well as an assessment of the recent changes to the oases. Tourism value and cultural identity in the town of Al-Ain is discussed, and the dissertation examines the Al-Ain 2030 plan in reference to urban development. Conclusions are made regarding the future of Al-Ain.
KEYWORDS: Dissertation, Al Ain, Emirate of Abu Dhabi, oasis, oases, cultural identity, Tourism value, cultural identity, Al-Ain 2030,
C/T/190. Dissertation. Socio-cultural effects of tourism on Manchester
- WORDS:
- 9700
- DATE:
- 2011
- PRICE:
- 99.99 GBP
The dissertation investigates socio-cultural effects of tourism on the host destination offering a case study of tourism impacts on the city of Manchester. Literature is reviewed on the theory of sustainable tourism detailing the economic, environmental and social impacts of tourism on local communities. The methodology of the research is based on secondary data and primary data obtained from semi-structured interviews with Manchester residents. Conclusions are made about positive and negative social implications of tourism development in Manchester, recommendations are suggested with regard to future actions that could improve the social impacts of tourism in Manchester.
KEYWORDS: Dissertation, socio-cultural, effects of tourism, Manchester,
C/B/4188. Dissertation. An analysis of tourism and marketing strategies in the luxury hotel sector in Hong Kong. Case study Shangri-La Hotel Group
- WORDS:
- 8100
- DATE:
- 2011
- PRICE:
- 89.99 GBP
This dissertation concentrates on the relationship between tourists and marketing strategies in the luxury hotel sector in Hong Kong, and uses the Shangri-La Hotel Group as a case study. The paper aims to answer the following questions: How does tourism development impact the luxury hotel sector in Hong Kong? What are the main directions for marketing strategies in luxury hotels in Hong Kong? What is the link between the degree of international/domestic arrivals and marketing strategies in the area of luxury hotels in Hong Kong? The dissertation then details the data collection and analysis techniques, before conducting an in depth literary analysis. This section examines tourism in Hong Kong, the luxury hotel sector in Hong Kong, and the characteristics of tourists. The role of services marketing, branding, business strategy planning, and the role of segmentation. The Shangri-La Hotel Group is then evaluated using the SWOT and 4P marketing analysis tools. Conclusions are made regarding recommendations.
KEYWORDS: Dissertation, Shangri-La Hotel Group, tourism, marketing strategies, luxury hotel sector, tourism development, Hong Kong, service marketing, branding, business strategy planning, segmentation, SWOT, 4P,
C/B/4182. Dissertation + Proposal. An analysis of marketing strategies to promote Crans-Montana as a summer holiday destination
- WORDS:
- 20150
- DATE:
- 2011
- PRICE:
- 209.99 GBP
This dissertation aims to outline marketing strategies for hotels and resorts in Crans-Montana to increase occupancy during the summer which was a low season. The objectives are to examine perception and attitude of past and existing British customers towards ski resorts in Crans-Montana, to find out factors influencing British customers to visit Crans-Montana during the winter, to investigate like and dislike factors about ski resorts in Crans-Montana, and to explore factors that could influence British customers to engage a repeated business to Crans-Montana during the summer. The dissertation carries out a market environment analysis for Crans- Montana and uses the PESTEL, SWOT, and Porter’s Five Forces tools to do so. The review of literature examines a range of topics, some of which include Destination Marketing, Destination Image Formation, and Strategies for Growth. The research methodology is provided and the paper then details all of the findings from the research. An analysis is carried out and conclusions are made regarding recommendations. This paper contains 18450 words dissertation and 1700 words proposal.
KEYWORDS: Dissertation, marketing strategies, hotels, resorts, Crans-Montana, Ski Resorts, PESTEL, SWOT, Porters five forces, destination marketing, destination image formation, growth strategies!,
C/B/4181. Dissertation. An analysis of marketing strategies to promote Crans-Montana as a summer holiday destination
- WORDS:
- 18450
- DATE:
- 2011
- PRICE:
- 189.99 GBP
This dissertation aims to outline marketing strategies for hotels and resorts in Crans-Montana to increase occupancy during the summer which was a low season. The objectives are to examine perception and attitude of past and existing British customers towards ski resorts in Crans-Montana, to find out factors influencing British customers to visit Crans-Montana during the winter, to investigate like and dislike factors about ski resorts in Crans-Montana, and to explore factors that could influence British customers to engage a repeated business to Crans-Montana during the summer. The dissertation carries out a market environment analysis for Crans- Montana and uses the PESTEL, SWOT, and Porter’s Five Forces tools to do so. The review of literature examines a range of topics, some of which include Destination Marketing, Destination Image Formation, and Strategies for Growth. The research methodology is provided and the paper then details all of the findings from the research. An analysis is carried out and conclusions are made regarding recommendations.
KEYWORDS: Dissertation, marketing strategies, hotels, resorts, Crans-Montana, Ski Resorts, PESTEL, SWOT, Porters five forces, destination marketing, destination image formation, growth strategies!,
C/E/782. Dissertation. Macao's Tourism and Gambling Industry
- WORDS:
- 8950
- DATE:
- 2011
- PRICE:
- 89.99 GBP
The dissertation examines the relationship between the tourist and the gambling industries in Macao from economic, socio-cultural and environmental perspectives. Literature is reviewed on the features and benefits of tourism, the role of gaming as a tourist attraction in leisure travel, the negative aspects of gaming, the development of tourism in Macao, etc. The methodology of the dissertation is based on secondary research. Conclusions are made about the role of Macao’s gambling industry in the growth of tourism and economy.
KEYWORDS: Dissertation, Macao, tourism, gambling, gaming,
C/T/180. Proposal. The role of transportation in the UK tourism industry
- WORDS:
- 1400
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This proposal is for a study on the role of transportation in the UK tourism industry. The rationale behind the chosen research subject is discussed, along with the research questions, aims and objectives. The plan for the review of literature is discussed in detail.
KEYWORDS: Proposal, transport, tourism, UK,
C/T/176. Proposal. Dynamics of international tourism and changes within British travel industry
- WORDS:
- 1800
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper proposes research into development trends within the tourist industry at the international and national level. A case study is proposed of the changes in British tourism over the last decade including e-travel, etc. Research objectives are formulated, the methodology is described, the relevance of the project is explained, the structure of the work is outlined.
KEYWORDS: Proposal, international tourism, British travel industry, e-travel,
C/T/174. Dissertation. Does eco tourism contribute to sustainable tourism development in Dubai?
- WORDS:
- 11500
- DATE:
- 2011
- PRICE:
- 119.99 GBP
The dissertation investigates whether ecotourism leads to the sustainable development of the tourist industry in Dubai. Literature is reviewed on the theory of sustainable tourism explaining the concept of eco tourism, the relationship between ecotourism and sustainable tourism development, the contribution of tourism to the economy of Dubai, etc. A case study is conducted of the luxurious accommodation project Al Maha Resort exploring its social, economic, and environmental characteristics to evaluate its impacts on ecotourism in Dubai. The research is based on secondary data analysis. Conclusions are made about the benefits and shortcomings of ecotourism in Dubai and the relationship between the community and ecotourism.
KEYWORDS: Dissertation, eco tourism, sustainable tourism, Dubai, Al Maha Resort,
C/T/173. An examination of the affects of globalization on the international hospitality industry
- WORDS:
- 1350
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper examines globalization in relation to the international hospitality industry. The paper aims to assess what affect globalization has had on the industry.
KEYWORDS: Globalization, international hospitality industry!,
S/P/513. Dissertation. How does terrorism affect tourism decision making?
- WORDS:
- 8500
- DATE:
- 2011
- PRICE:
- 89.99 GBP
This dissertation focuses on terrorism and tourism, and aims to assess the affects it has on the industry. The objectives are to identify the process of tourist decision making, the main factors that influence it and risk awareness in this process, to analyze to what extent awareness of terrorism affect tourist decision making, and to critically evaluate the behavioural change in travel as a result of awareness of terrorism and its risk to tourists. The study identifies the cases of tourism and terrorism in Egypt, Kenya and Bali. The review of literature discusses topics like decision making, risk, and risk perception. All aspects of the methodology are discussed in detail, and the data collection methods are also highlighted. The dissertation then presents all of the results, and concludes with recommendations.
KEYWORDS: Dissertation, terrorism, tourism, decision making, risk, tourists, risk perception,
C/T/169. Dissertation outline. Examination of the motivation of the cross border shopper
- WORDS:
- 650
- DATE:
- 2011
- PRICE:
- 9.99 GBP
This dissertation outline discusses the motivations of the cross border shopper, mainly the Thai/GMS border. The study aims to identify the synergy between cross border shopping and traditional tourist sectors. Information regarding the literature review and the methodology is provided. The paper also discusses the findings and conclusion sections of the study. This paper does not contain a reference list.
KEYWORDS: Dissertation outline, cross border shopper, Thai/GMS Border, tourism!,
C/T/168. Dissertation outline. Examination of sustainable tourism practices in Abu Dhabi
- WORDS:
- 800
- DATE:
- 2011
- PRICE:
- 9.99 GBP
This dissertation outline focuses on sustainable tourism in Abu Dhabi. The objectives are to analyse the existing policy framework promoting eco tourism, to identify the short comings of the existing strategy, and to assess how eco tourism promotion strategies can help to develop the sustainable tourism industry. The outline provides details regarding the literature review, research methodology, and the discussion and conclusion sections of the study.
KEYWORDS: Dissertation outline, sustainable tourism, Abu Dhabi, eco tourism, sustainable tourism industry,
C/T/163. Proposal. How to increase rate of occupancy for ski resorts in Crans Montana during summer?
- WORDS:
- 1700
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper proposes to examine strategies that can help ski resorts in Crans Montana, Switzerland, to maintain the rate of occupancy during the summer. The motivation behind the research is explained, research questions and objectives are detailed, SWOT analysis of ski resorts in Crans Montana is performed, the methodology of the proposed research is described, its timescale is indicated.
KEYWORDS: Proposal, rate of occupancy, ski resorts, Crans Montana, SWOT,
C/M/2002. Proposal. Consumers' perceptions of service quality in UK budget hotels
- WORDS:
- 2650
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper proposes research into the service quality at British budget hotels introducing the budget hotel concept, explaining the rationale of the research, detailing research aims and objectives, reviewing literature on the measurements and dimensions of service quality in the hospitality industry, and describing the methodology of the proposed research.
KEYWORDS: Proposal, consumers’ perceptions, service quality, budget hotels,
C/T/161. Dissertation. Service Strategy in Hilton Hotels
- WORDS:
- 11550
- DATE:
- 2011
- PRICE:
- 119.99 GBP
The dissertation investigates the service strategy used by Hilton Group presenting a case study of Hilton hotels in Germany and the UK. Literature is reviewed on theoretical approaches to service strategy considering its influence on service quality, identifying the elements of service quality, etc. The background and current challenges faced by Hilton hotels are reviewed. The methods of the research include analysis of secondary data and a SERVQUAL analysis of primary data collected via a cross-sectional survey based on a questionnaire posted on Facebook. Conclusions are made about the need for service quality improvement and standardisation in Hilton hotels.
KEYWORDS: Dissertation, service strategy, service quality, Hilton hotels, hospitality,
C/M/1963. Proposal. Role of brand in leisure hotel selection by British customers
- WORDS:
- 1200
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper proposes research into the attitudes of British consumers towards hotel brands and the influence of the brand on their selection of leisure hotel accommodation. Research aims and objectives are outlined, literature is reviewed on the definitions of brand and the role of brands in the hotel sector, the methodology of the research is described.
KEYWORDS: Proposal, role of brand, leisure hotel selection, British customers,
C/T/158. Dissertation. Impact of macro environmental factors on strategic operations of UK full service hotels
- WORDS:
- 16700
- DATE:
- 2011
- PRICE:
- 169.99 GBP
The dissertation examines the impact of macro environmental factors on the strategic operations of UK full service hotels. Literature is reviewed on the features of the full service hotel sector, its role in the economy of the UK, the impacts of the crisis on the UK hotel sector, a framework of service operations, environmental variables that influence hospitality service operations, etc. The methodology is based on the combination of secondary and primary research including analysis of the data provided by interviews with the stakeholders of UK hotels. Conclusions are made about favourable and unfavourable macro environmental factors that influence strategic operations of the UK full service hotels.
KEYWORDS: Dissertation, macro environmental factors, UK full service hotels, hospitality,
C/T/157. Proposal. Tourism development in third world: case study of South Africa
- WORDS:
- 750
- DATE:
- 2011
- PRICE:
- 9.99 GBP
The paper proposes research into the development of tourism in South Africa after apartheid. The background and objectives of the research are explained, the areas and sources of the literature review are indicated, the methodology of the proposed research is explained.
KEYWORDS: Proposal, Tourism development, third world, South Africa,
C/M/1934. Dissertation. To what extent do hotel green practices affect consumer choice?
- WORDS:
- 15150
- DATE:
- 2011
- PRICE:
- 159.99 GBP
This dissertation examines the extent to which green practices affect consumer choice. The objectives are to explore the practice of sustainability in hospitality firms, focusing on hotels in the UK, to examine factors that customers expect to get from green hotels, to investigate elements that influence customers during the leisure hotel buying and selection process, and to find out what needs to be implemented, adapted and improved in terms of sustainability to create buying preference and ensure that hotels remain profitable and stay eco-friendly. The review of literature defines sustainability and discusses topics like consumer preference and sustainability practice in hotels. The methodology is provided in detail, and data is collected through use of focus group interviews and questionnaires. The results are analyzed, and the study concludes all of the findings.
KEYWORDS: Dissertation, green practices, hotel industry, consumer choice, eco-friendly, green hotels,
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