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Tourism and Hospitality Dissertations
C/T/110. Dissertation. Measuring Guest Satisfaction in Turkish Luxury Hotels
- WORDS:
- 13300
- DATE:
- 2009
- PRICE:
- 139.99 GBP
This dissertation examines the methods used by Turkish hotels to collect data from their customers after their stay in the hotels. The review of literature touches on the theory of tourism and hospitality, the concept of service quality, the features of Turkish luxury hotels, the approaches to customer satisfaction delivery, etc. A study is conducted to test whether Turkish hotels favour traditional methods of data collection, i.e. guest comment cards, over more contemporary methods, i.e. online data surveys. The dissertation uses the methods of secondary research and primary research in the form of questionnaires and interviews. Conclusions are made about the benefits that Turkish hotels could gain from modernising their approaches to customer satisfaction.
KEYWORDS: Dissertation, Turkish luxury hotels, hospitality, customer satisfaction, service quality,
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