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Tourism and Hospitality Dissertations

C/M/854. Dissertation. Marketing of London luxury hotels

WORDS:
10100
DATE:
2008
PRICE:
109.99 GBP

The dissertation examines the London luxury hospitality market to assess the potential of seven-star hotels. The review of literature touches on the theory of consumer behaviour with regard to brand, particularly luxury brand. Classification of hotels and the features of luxury hotels are outlined. The methods of research combine qualitative and quantitative approaches to the area of study based on secondary data and primary data obtained through questionnaires among customers. Conclusions are made about the critical dimensions of seven-star hotels suggesting strategic recommendations for brand managers.

 

KEYWORDS: Dissertation, London hotels, luxury brand, consumer behaviour, five-star, seven-star,

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