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Tourism and Hospitality Dissertations

C/M/1963. Proposal. Role of brand in leisure hotel selection by British customers

WORDS:
1200
DATE:
2011
PRICE:
19.99 GBP

The paper proposes research into the attitudes of British consumers towards hotel brands and the influence of the brand on their selection of leisure hotel accommodation. Research aims and objectives are outlined, literature is reviewed on the definitions of brand and the role of brands in the hotel sector, the methodology of the research is described.

 

KEYWORDS: Proposal, role of brand, leisure hotel selection, British customers,

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