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Tourism and Hospitality Dissertations
C/EI/70. Dissertation. E-Commerce and the Chinese Tourism Industry: Critical Success Factors and Customer Adoption of Online Hotel Booking in China
- WORDS:
- 16000
- DATE:
- 2008
- PRICE:
- 169.99 GBP
The dissertation examines the growth of the Chinese online tourism industry focusing on the impact of e-commerce on consumer behaviour. Literature is reviewed on the theory of e-commerce, the application of e-commerce in the tourism industry, the factors affecting e-commerce adoption, etc. The research includes primary data obtained through interviews, observation and questionnaires, as well as secondary data collected from related academic sources. Conclusions are made about the factors affecting the adoption of tourism websites and online hotel room booking systems in China.
KEYWORDS: Dissertation, e-commerce, tourism, China,
Other Papers On: E-Commerce, E-Business, Internet Marketing Dissertations
Other Papers On: Tourism and Hospitality Dissertations
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
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