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C/B/4182. Dissertation + Proposal. An analysis of marketing strategies to promote Crans-Montana as a summer holiday destination

WORDS:
20150
DATE:
2011
PRICE:
209.99 GBP

This dissertation aims to outline marketing strategies for hotels and resorts in Crans-Montana to increase occupancy during the summer which was a low season. The objectives are to examine perception and attitude of past and existing British customers towards ski resorts in Crans-Montana, to find out factors influencing British customers to visit Crans-Montana during the winter, to investigate like and dislike factors about ski resorts in Crans-Montana, and to explore factors that could influence British customers to engage a repeated business to Crans-Montana during the summer. The dissertation carries out a market environment analysis for Crans- Montana and uses the PESTEL, SWOT, and Porter’s Five Forces tools to do so. The review of literature examines a range of topics, some of which include Destination Marketing, Destination Image Formation, and Strategies for Growth. The research methodology is provided and the paper then details all of the findings from the research. An analysis is carried out and conclusions are made regarding recommendations. This paper contains 18450 words dissertation and 1700 words proposal.

Dissertation matching this Dissertation + Proposal is also available on our website under the name:  C/B/4181. Dissertation. An analysis of marketing strategies to promote Crans-Montana as a summer holiday destination

 

Proposal matching this Dissertation + Proposal is also available on our website under the name:  C/T/163. Proposal. How to increase rate of occupancy for ski resorts in Crans Montana during summer?
 

KEYWORDS: Dissertation, marketing strategies, hotels, resorts, Crans-Montana, Ski Resorts, PESTEL, SWOT, Porters five forces, destination marketing, destination image formation, growth strategies!,

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dissertation tourism proposal hotel hotels study tourists uk marketing hr impact british development service affect management strategies behaviour hospitality london outline international strategic project destination environmental evaluation examination cultural consumer hilton thailand economic turkey sustainable luxury customer training sector role holiday performance brand crans montana summer employee towards cross overseas travelling domestic tourist green quality master eu chinese recruitment ei airlines consider third world english bulgaria influence promote effects projects selection budget critical region practices macro online managing operations extent recession star strategy image dubai customers greece islamic socio based factors decision occupancy contribution saudi south mauritius cruise city leisure satisfaction affects global research segmentation dynamics prefer benefits mountain ec national commerce travel accession businesses marquees garden relationship audit sized hyatt boutique regency medium impacts literature review grange post market branson ageism employees times financial crisis female arabia accept arabian staff male olympic buying richard atlantic games olympus nigeria physical evidence countries context celebrity virgin marquee effect la shangri kong manchester oases ain al hong gambling eco globalization terrorism contribute changes macao transportation marrakech morocco functions managerial trained stenden university promoting internet students rd kingdom united methodology bangkok position learning perspective shopper border web islands firms creation projection amongst positive business performances pacific asia marriott investigation authenticity dance gambian dive communities beijing resorts ski route abu motivation dhabi rate increase holidays package five choice africa perceptions consumers leaders fascination assessment crm cathedral southern airline china passengers durham castle solution emergency harry potter alnwick movies commitment policy england east north professional meeting managers planners technology information gain purchase competitive advantage responsible environmentally process fundamental aging isle degradation population europe lighting improvement coastal express britain competitiveness the cards inn payment istanbul marine tyrols pelio planning lifestyles alpine agencies skiing procedures tastes economy lebanese masters russian consumption importance look attributes success century st accounting tour umbrella operator caused challenges complaints c culture comparing holidaymakers spanish branding altruism admittance turkish guest implication australia adelaide preferences measuring dark motives self volunteer death demand atrocity influences live booking redevelopment harbour detriment existing partick community glasgow clyde visitors venue traffic natural waterfront sites increasing house arab exploratory protestant european madeira youth era related ma prices berlin authorities adoption developing cooks
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