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C/S/200. Dissertation. Influence of national culture on Chinese students' choice to get higher education in UK

WORDS:
15600
DATE:
2009
PRICE:
159.99 GBP

The dissertation examines whether national culture can predict consumer behaviour with regard to higher education (HE) choices in Chinese students discussing the cultural makeup of the HE market in the UK, the Chinese HE students in the UK, the relationship between national culture and the behaviour of Chinese consumers, the reasons why Chinese students seek to get HE in the UK, etc. Literature is reviewed on the theories of consumer behaviour, national culture, cultural typologies, sub-cultures, etc. A case study is conducted in Chinese students getting HE in the UK to determine whether their national cultural typology is relevant for their choice of HE destination. The research uses qualitative and quantitative methods based on secondary data and primary data obtained from interviews with forty Chinese students. Conclusions are made about the relevance of the Chinese students’ national culture for choosing to study in the UK.

 

KEYWORDS: Dissertation, national culture, Chinese culture, Chinese students, higher education, UK universities,

 
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