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Reviews Dissertations

C/B/4012. Review of J. Birchall ‘Amazon keeps shops in check with app'

WORDS:
900
DATE:
2011
PRICE:
9.99 GBP

This review focuses on the article by J. Birchall ‘Amazon keeps shops in check with app’ 2010. The paper outlines what the article is about, and assesses whether it is about the marketing strategies or tactics of Amazon. The paper also assesses whether the article in question raises any wider marketing implications.

 

KEYWORDS: J. Birchall, Amazon keeps shops in check with app, marketing strategies, marketing tactics, Amazon,

 
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