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Research Methods Dissertations

S/B/23. Accessing the Strengths and Weakness of Positivist and Interpretative Research Paradigm

19.99 GBP

This essay examines the strength and weakness of positivism and interpretative research paradigm with referring to a marketing paper that conducted for research purposes. From an academic point of view, this paper provides an insight into the nature of marketing research and the reliability and validity of that research. Details about the differences between positivism and interpretative research paradigm are well illustrated with possible benefits and shortcomings. On the other hand, the paper is also addressing the issues of data-interpretation and how these two distinct research paradigms affect the outcome of the research. By reviewing current literatures, the paper provides an evaluation rather than determine which model is better.


KEYWORDS: accessing, strengths, weakness, positivist, interpretative, research, paradigm,