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Research Methods Dissertations

C/M/277. Use of Perceptual Mapping for Consumer Research

WORDS:
2800
DATE:
2006
PRICE:
29.99 GBP

This article discusses the application of perceptual mapping technique for marketing research, and particularly for consumer research and market positioning strategies. Main emphasis is given to presenting the essence of perceptual mapping, how it can be applied and its major benefits for marketers.

 

KEYWORDS: perceptual, mapping, consumer, research,

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Thanx for the paper. I got it and would like to have few more in the future. G.Patel