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PhD and DBA level Dissertations

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PhD and DBA level Dissertations

C/F/113. PhD. Proposal: Impact of Longevity of Customer Relationship on the Profitability of Banks in Saudi Arabia

WORDS:: 1500
DATE:: 2005
PRICE:: 19.99 GBP

The proposal is aimed at research in the field of customer relation management (CRM). The research is focused on the performance of the banking and business service sector of Saudi Arabia and its link with the long-term customer relationships in these sectors. One of the key objectives of this work is to establish the dependency between the socio-cultural aspects of the country and the development of customer relationship. This work contains an in-depth literature review and methodology proposed for this study.

KEYWORDS: f, phd, proposal, impact, longevity, customer, relationship, profitability, banks, saudi, arabia,

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S/B/55. Doctor of Business Administration Dissertation in Corporate Entrepreneurship. Addressing, Assessing and Improving the Entrepreneurial Orientation in an Organisation

WORDS:: 74000
DATE:: 2003
PRICE:: 249.99 GBP

This research presents explicit and implicit avenues and opportunities for organisational stakeholders seeking to improve the entrepreneurial orientation of an organisation. This research involves the study of sources of opportunities, the process of discovery, the exploitation of opportunities, and the characteristics of individuals in organisational settings who discover, evaluate, and exploit these opportunities. The purpose of this interpretive research is to explore, identify, analyse and visualise the strategic entrepreneurial processes within organisations. The research objectives include the development of an appropriate language to discuss the strategic organisational processes that exist in entrepreneurial firms that support and develop their entrepreneurial orientation. To achieve this objective, a theoretical framework is developed in the form of a contextual process model of corporate entrepreneurship together with the development of a methodological framework. The other main research objective focuses on establishing to what extent this theoretical and methodological framework is effective as a tool to understand, assess and improve the entrepreneurial orientation of an organisation. This research focuses on how to better understand, communicate and develop the entrepreneurial orientation of medium-sized to large organisations in order to increase their corporate performance. This research suggests that the contextual process model in combination with a cognitive-mapping approach offers in depth contextual understanding and can therefore act as an effective tool for making sense of organisational circumstances that are directly linked to the entrepreneurial orientation. This combination constitutes a useful assessment framework using the contextual process model of corporate entrepreneurship as a map, guiding the inquirer and providing explicit insight and confidence in which strategic direction to choose. The proposed methodology then provides the bearing for which strategic direction to choose to improve the entrepreneurial orientation. Such a „map&'381, and „compass&'381, has not been available to the academic field of corporate entrepreneurship prior to this research. From the corporate perspective this research has contributed to answering the underpinning question of practical interest that this research addresses „How do you build an organisation and an organisational culture that proactively seeks out and creates business opportunities with leaders who understand how to foster and manage such an organisation, and who engage with and lead and develop individuals who promote an entrepreneurial orientation that can generate competitive advantages?

KEYWORDS: doctor, business, administration, dissertation, corporate, entrepreneurship, addressing, assessing, improving, entrepreneurial, orientation, organisation,