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PhD and DBA level Dissertations

C/F/113. PhD. Proposal: Impact of Longevity of Customer Relationship on the Profitability of Banks in Saudi Arabia

WORDS:
1500
DATE:
2005
PRICE:
19.99 GBP

The proposal is aimed at research in the field of customer relation management (CRM). The research is focused on the performance of the banking and business service sector of Saudi Arabia and its link with the long-term customer relationships in these sectors. One of the key objectives of this work is to establish the dependency between the socio-cultural aspects of the country and the development of customer relationship. This work contains an in-depth literature review and methodology proposed for this study.

 

KEYWORDS: f, phd, proposal, impact, longevity, customer, relationship, profitability, banks, saudi, arabia,

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