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Operations Management Dissertations
C/OM/141. Proposal. Sustainable competitive advantage and TQM in SME
- WORDS:
- 1000
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper offers a proposal to investigate whether TQM can act as a source of sustainable competitive advantage in a small to medium sized enterprise (SME). Literature is reviewed on strategic management, models of quality management, and the distinction between operational and strategic aspects of TQM. An intrinsic case study approach is suggested based on mixed methods and underpinned by interpretivist epistemology.
KEYWORDS: Proposal, competitive advantage, total quality management, TQM, SME,
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Yes, thanks I received the paper. That was quick!Cheng
