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C/B/465. Master's Dissertation. Strategic Route for Beijing's Five-Star Hotels in the Context of Olympic Games 2008

WORDS:
20000
DATE:
2006
PRICE:
209.99 GBP

This research project has been aimed at understanding the dynamics between 'mega event' in a city and performance of the hotel industry. The research has been divided into sections like Abstract, Research Questions, Literature Review, Methodology, Analysis, Findings and Conclusion. The literature review has been divided into sub categories for the ease of understanding and has targeted all the topics that are covered by the research questions. The methodology adopted for the research is 'interpretivism' and a multi method strategy has been adopted for the research. The methods adopted are case study of Beijing's Five-Star hotels, semi-structured with their managers and data accumulation from secondary sources. A framework has also been developed in the methodology which helped organizing analysis and findings. The analysis comprises of the macro environment analysis of Chinese Hotel industry, in depth case study analysis of Beijing's Five-Star hotels, and strategic options.

 

KEYWORDS: Corporate Strategy, Dissertation, Beijing, Five-Star Hotels, Hotel Industry, Competiti,

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