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C/B/3632. Dissertation. Innovations in IT industry: Apple vs. Microsoft

WORDS:
11200
DATE:
2011
PRICE:
119.99 GBP

The dissertation examines approaches to innovation used by Microsoft and Apple. Literature is reviewed on the theory of competitive advantage, resource-based view (RBV), theory of dynamic capabilities, innovation in information technology, strategies of innovation and imitation in the IT industry, network theory, sources of innovation, etc. The backgrounds of Apple and Microsoft are described, sources of innovation used by each company are identified. The methodology of the study is based on secondary research. Conclusions are made about the pioneer position of Apple in the IT industry.

 

KEYWORDS: Dissertation, Innovation, IT industry, Apple, Microsoft, imitation, information technology,

 
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