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Operations Management Dissertations

C/B/3427. Dissertation. Examination of customer services at O2

WORDS:
11900
DATE:
2011
PRICE:
119.99 GBP

This dissertation examines customer services at O2, and aims to assess customer service quality in the telecommunication industry in general. The study provides the background to the company and to the study. The study aims to apply the SERVQUAL model of service quality on O2, to analyze the impact of service quality of O2 on consumer behaviors, to perform a critical analysis of O2’s claims about exceeding customers’ expectations, and to examine the expectations and perceptions of O2 customers in the U.K. The review of literature discusses a range of topics like Total quality management, the function of service quality, and the SERVQUAL model. The methodology is provided, and data is collected through the use of a questionnaire, and secondary data analysis. The dissertation then analyses all of the findings, and conclusions are made regarding recommendations.

 

KEYWORDS: Dissertation, customer services, O2, Telecommunication industry, SERVQUAL, consumer behaviour, total quality management!,

 
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