Browse our collection of papers in
Marketing Dissertations
C/M/1410. Dissertation Outline. Marketing and Advertising Strategies Likely to Thrive in Present Economic Downturn: Case Study of Woolworths
- WORDS:
- 1000
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper is an outline of the dissertation: ‘Marketing and Advertising Strategies Likely to Thrive in Present Economic Downturn: Case Study of Woolworths’ indicating the questions and objectives of the research, the areas and sources of the literature review, research methodology and the approach to the case study.
KEYWORDS: Dissertation Outline, Marketing and Advertising Strategies, Woolworths,
C/M/1403. Proposal. Impact of Brand on Consumer Buying Behaviour: Case Study of Victoria's Secret Pink
- WORDS:
- 3000
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper proposes research into the attitudes of young female customers towards loungewear Victoria’s Secret Pink. Research objectives and questions are outlined, literature on consumer behaviour and buying decisions is reviewed, research strategy and methodology is described, the timescale of work is indicated, the ethical issues related to primary research are addressed.
KEYWORDS: Proposal, Consumer Buying Behaviour, Victoria’s Secret Pink,
C/M/1398. Proposal. Dependence of luxury products on economic factors: Why do women continue to purchase expensive non-essential fashion items during economic crisis?
- WORDS:
- 1850
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper offers a proposal for the dissertation: “Dependence of luxury products on economic factors: Why do women continue to purchase expensive non-essential fashion items during times of economic hardship?” The rationale for the research is explained, gender patterns of purchasing behaviour are addressed, marketing strategies in luxury markets are described, the methods and structure of the proposed research are outlined.
KEYWORDS: Proposal, luxury products, economic crisis, women buyers, fashion items, purchasing behaviour,
C/M/1382. Dissertation. UK Consumer Attitudes towards Brand and Price in Car Purchase during Recession
- WORDS:
- 11500
- DATE:
- 2010
- PRICE:
- 119.99 GBP
The dissertation explores the impact of the global financial crisis and economic recession on consumer behaviour and demand for automobiles in the UK. The review of literature touches on the theory of consumer behaviour (CB), the theory of branding, the link between brands and CB, the influence of brand and price on car buying behaviour, the effects of the economic downturn on CB, etc. The methods of the research include analysis of secondary data and primary data obtained through a questionnaire to evaluate the impact of car brand and price on British consumers. Conclusions are made about the effect of the recession on car buyers’ behavior in the UK establishing the relationship between car brand, price and consumers’ purchasing decision.
KEYWORDS: Dissertation, UK consumers, consumer behaviour, car brand, car price, car purchase, automobile industry, economic recession,
C/M/1373. Proposal. Marketing Strategies of International Luxury Fashion Retailers in Russia
- WORDS:
- 2100
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper presents a dissertation proposal to investigate the marketing strategies used by luxury fashion retailers in Russia. The research questions are outlined, a brief review of literature on international marketing of luxury brands is presented, the design of the proposed research is described, related ethical issues are addressed, the time scale of the work is indicated.
KEYWORDS: Proposal, Marketing Strategies of International Luxury Fashion Retailers in Russia, Internationalisation,
C/B/2232. Dissertation. Market opportunities for Sprint Nextel in Nigeria
- WORDS:
- 19900
- DATE:
- 2010
- PRICE:
- 199.99 GBP
The dissertation explores the opportunities offered by Nigerian broadband market conducting a case study of the US telecommunications company Sprint Nextel (SN) that are planning to expand their operations to Nigeria. Literature is reviewed on the features of the mobile broadband wireless access technologies, the background of SN, the strategies of international marketing in the Nigerian telecommunications industry, the balance between standardisation and adaptation, the theory of international markets screening, the mode of entry to the Nigerian mobile wireless market, etc. The methods of the research are based on secondary data sources and the primary data obtained from surveys and in-depth interviews with the users of Nigerian wireless mobile services. Conclusions are made about the features of the Nigerian wireless mobile market and the marketing opportunities for SN in Nigeria. Recommendations are suggested about SN entry modes to Nigeria.
KEYWORDS: Dissertation, telecommunications, Nigeria, broadband, Sprint Nextel, wireless mobile market, foreign market entry,
C/M/1367. Proposal. Influence of friends and family's brand recommendations on undergraduates' purchasing decisions: opening student bank account
- WORDS:
- 1350
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper proposes research into the patterns of university student banking to measure the influence of brand recommendations among friends and family. The background of the research topic is explored, the questions and objectives of the research are outlined, research design and methods are described.
KEYWORDS: Proposal, Consumer Behaviour, student banking,
C/M/1361. Dissertation Outline. Effects of Visual Merchandise and Store Layout on Consumer Behaviour: Case Study of Monsoon Accessorize and Claire's Accessories
- WORDS:
- 1300
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper presents an outline of the dissertation “Effects of Visual Merchandise and Store Layout on Consumer Behaviour: Case Study of Monsoon Accessorize and Claire's Accessories”. The rationale and objectives of the research are formulated, academic topics and sources for the literature review are outlined, research timescale and methodology are detailed.
KEYWORDS: Dissertation Outline, Effects of Visual Merchandise and Store Layout on Consumer Behaviour: Case Study of Monsoon Accessorize and Claire\'s Accessories,
C/M/1353. Dissertation. How did Credit Crunch Affect Consumer Behaviour in UK?
- WORDS:
- 10300
- DATE:
- 2010
- PRICE:
- 109.99 GBP
The dissertation examines the effects of the current recession on the consumer behavior in the UK. Literature is reviewed on the theory of consumer behaviour and buying decision making, the causes and effects of the credit crunch, etc. The methods of the research are based on secondary data sources and the primary data obtained from questionnaires and a pilot study used to identify recession-related changes in UK consumers’ spending patterns. Conclusions are made about the effects of the recession on the UK consumers with regard to the volume of spending on non-food items and free-time associated activities.
KEYWORDS: Dissertation, consumer behaviour, recession, credit crunch, crisis, spending, UK consumers,
C/M/1339. Proposal. Impact of Direct-to-Consumer Advertising (DTCA) on Consumer Behaviour towards Pharmaceutical Products in Greece
- WORDS:
- 2050
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper proposes research into consumer attitudes and behaviour towards direct-to-consumer advertising (DTCA) of pharmaceutical products in Greece. The relation of the proposed dissertation to the previous research is established, research methodology is described including the technique of primary data collection via a questionnaire, research timetable is indicated.
KEYWORDS: Proposal, Consumer Behaviour, Advertising, Marketing, Pharmaceutical Industry, Greece, DTCA,
C/M/1338. Proposal. Relationship Marketing of Burger King
- WORDS:
- 3000
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper proposes to examine the role of relationship marketing (RM) in the hotel and hospitality industry and the fast-food industry with a focus on Burger King PLC. Research structure and expected results are discussed, the methodology is outlined, a review of literature is presented touching on the RM theory and Burger King background, the validity of the study is estimated.
KEYWORDS: Proposal, Relationship Marketing, Burger King, Fast Food Restaurants,
C/M/1338. Proposal. Relationship Marketing of Burger King
- WORDS:
- 3000
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper proposes to examine the role of relationship marketing (RM) in the hotel and hospitality industry and the fast-food industry with a focus on Burger King PLC. Research structure and expected results are discussed, the methodology is outlined, a review of literature is presented touching on the RM theory and Burger King background, the validity of the study is estimated.
KEYWORDS: Proposal, Relationship Marketing, Burger King, Fast Food Restaurants,
C/M/1334. Dissertation. How negative attitudes towards brand influence buyers' behaviour
- WORDS:
- 9500
- DATE:
- 2010
- PRICE:
- 99.99 GBP
The dissertation seeks to establish a connection between the negative attitude towards a brand and buyers’ respective behaviour that leads to the formation of strong brand-customer relationships and may increase the level of customer involvement with a product causing a positive outcome. The review of literature touches on the theory behind the formation of attitudes, the relationship between attitudes and behaviour, the influence of negative attitudes on consumer behaviour, etc. The methods of secondary and primary research are combined using the data collected via sampling and structured questionnaires. Conclusions are made about the correlation between negative attitudes and consumer behaviour highlighting the importance of marketers’ knowledge about quality gaps, or gaps between buyer’s expectations and actual product offer.
KEYWORDS: Dissertation, negative attitude, buyers’ behaviour, consumer behaviour, quality gap, brand, marketer,
C/M/1327. Dissertation. Impact of Tesco Clubcard on Customer Loyalty: Multi-Category Perspective
- WORDS:
- 12700
- DATE:
- 2010
- PRICE:
- 129.99 GBP
The dissertation examines the impact of Tesco Clubcard on customer loyalty (CL) to different types of product. Literature is reviewed on the marketing theory including relationship marketing, its role in ensuring customer loyalty, CL programmes used by supermarket retailers, approaches to CL in Tesco, etc. The research uses qualitative and quantitative methods based on secondary data and primary data obtained from the study of a sample population of customers in a Tesco store. Customer loyalty profiles are examined using semi-structured interviews and questionnaires. Conclusions are made about the influence of the Clubcard on customers’ decision to buy certain products in Tesco.
KEYWORDS: Dissertation, Customer loyalty, Tesco, Clubcard,
S/M/535. Proposal. Impact of multiple celebrity endorsements in advertising
- WORDS:
- 2950
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper proposes research into the impact of multiple celebrity endorsements in advertising. The aim and objectives of the research are formulated, literature is reviewed on the role of celebrities as endorsers for brands and products, the design and methods of the proposed research are described including the study of primary data obtained via questionnaires and focus groups.
KEYWORDS: Proposal, celebrity endorsement, advertising,
C/M/1320. Dissertation. Role of motivation theory in predicting and guiding consumer behaviour: case study of HSBC in Greece
- WORDS:
- 4800
- DATE:
- 2010
- PRICE:
- 49.99 GBP
The dissertation examines the role of consumer motivation and satisfaction in shaping consumer behaviour using the case study of HSBC in Greece. Literature is reviewed on the theories of consumer motivation and satisfaction. The methods of the research are based on the secondary data and primary data collected from the questionnaire distributed in HSBC branches in Athens. Conclusions are made about the effectiveness of the consumer behaviour strategy adopted by HSBC in Greece
KEYWORDS: HSBC Greece, Consumer Behaviour, Consumer Satisfaction, Consumer Motivation,
S/M/529. Proposal. Impacts of fast food advertising on UK children and adolescents
- WORDS:
- 2850
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper proposes to examine the risks ensued by the marketing of fast food (FF) through TV advertisements for children and adolescents in the UK. Research aims and objectives are defined discussing the position of the World Health Organisation towards FF nutrition value and FF impacts on UK children. The methods and design of the prospective research are described.
KEYWORDS: Proposal, fast food advertising, UK children, nutrition, health,
C/M/1306. Marketing Communications: Customer Service Programmes of Marks & Spencer
- WORDS:
- 1600
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at the effectiveness of the marketing communication strategy used by Marks & Spencer (M&S) in attracting customers. Theoretical underpinnings of the marketing communication mix are reviewed, advertising and promotional programmes of M&S are examined, recommendations are suggested about the ways to improve their customer service through communication with M&S external stakeholders.
KEYWORDS: Marks & Spencer, M&S, marketing communications, customer service,
C/M/1302. Dissertation. Consumer attitudes towards shopping banners
- WORDS:
- 13400
- DATE:
- 2010
- PRICE:
- 139.99 GBP
The dissertation explores consumer attitudes towards shopping banners in the UK seeking to identify the effectiveness of their use for advertising and promotional purposes. Literature is reviewed on consumer attitudes towards advertising, the emergence of new advertising formats, the features of online advertising, formation of attitudes towards brand, ads’ impacts on different people, etc. The research methods combine the use of secondary and primary data collected via an online questionnaire to determine consumers’ attitudes towards banner advertising techniques. Conclusions are made about customer preferences for certain types of banners. Recommendations are suggested about an effective use of shopping banners.
KEYWORDS: Dissertation, consumer attitude, shopping banners, advertising,
C/M/1301. Dissertation. Performance of Chinese self-owned brands and their role in China's economic development
- WORDS:
- 11800
- DATE:
- 2010
- PRICE:
- 119.99 GBP
The dissertation examines the factors that determine the performance of Chinese self-owned brands within the apparel industry managed by the owners of small and medium-sized enterprises (SME), and the impact of self-owned brands on the economic development of China. Literature is reviewed on the features of the Chinese apparel market, the theory of brand and brand–customer interaction, the challenges faced by Chinese self-owned brands, the dimensions of brand equity, etc. The methods of the research include analysis of secondary data and primary data collected via a structured questionnaire aimed to examine the views of Chinese customers towards self-owned brands. Conclusion is made that self-owned brands are not associated with high quality products in Chinese consumers. Recommendations for self-owned brands are suggested.
KEYWORDS: Dissertation, self-owned brands, China, apparel industry, consumer attitudes,
C/M/1299. Proposal. Success factors behind supermarket loyalty cards: case study of Tesco Clubcard
- WORDS:
- 1150
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper proposes to examine the role of supermarket loyalty cards in ensuring customer loyalty using the case study of Tesco Clubcard. The rationale for the research is presented outlining the research subtopics, the areas of the literature review, research methodology and academic value.
KEYWORDS: Proposal, customer loyalty, supermarket loyalty, loyalty card, Tesco Clubcard,
C/M/1297. Proposal. Importance of Product Placement in Films
- WORDS:
- 630
- DATE:
- 2010
- PRICE:
- 9.99 GBP
The paper offers a research proposal to examine critical success factors of using product placement in high profile films as an advertisement tool. Research objectives and areas for the literature review are outlined, research philosophy and methods are described.
KEYWORDS: Proposal, product placement, films, movies, advertisements in films,
C/EI/101. Proposal. Consumer motivations behind online shopping
- WORDS:
- 1700
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper proposes research into the factors that motivate online shopping examining consumer behaviour with regard to e-commerce. Research background and rationale are presented, research objectives are formulated, topics for the literature review are identified, the methods of the research are described, the outline of the chapters is provided, the dissertation timescale is indicated.
KEYWORDS: Proposal, Online Shopping, consumer behaviour, motivation, purchasing patterns,
C/M/1292. Proposal. Pricing Strategy in Apparel Industry
- WORDS:
- 650
- DATE:
- 2010
- PRICE:
- 9.99 GBP
The paper presents an outline of the research into the issues of pricing, marketing mix and branding in the UK apparel retail industry. Research aims and objectives are defined, the topics and academic sources for the literature review are indicated, research methodology is described, a comparative study of pricing strategies of Zara and Marks & Spencer is suggested.
KEYWORDS: Proposal, Pricing Strategy, Marketing Mix, Apparel Industry, Zara, Marks and Spencer, Retail Marketing,
C/M/1291. Dissertation. Family versus Individual Branding Strategies: Stakeholder's Perspective
- WORDS:
- 14950
- DATE:
- 2010
- PRICE:
- 149.99 GBP
The dissertation compares the family branding approach with the individual branding approach in the light of company stakeholders’ perception. Literature is reviewed on the theory of branding, the models of brand building, the pros and cons of family and individual branding techniques, branding trends, etc. The methods of the research are based on the analysis of secondary data and primary data collected from case studies of Angostura Ltd and St. Lucia Distillers operating within the Caribbean spirits industry. The case studies include semi-structured interviews with the marketing managers of the two companies. Conclusions are made about the benefits of family branding, brand identity characteristics of internal and external branding, and the basis for brand building in multinational companies operating within the spirits industry.
KEYWORDS: Dissertation, Brand Building, Family Branding, Individual Branding, Angostura Ltd, St. Lucia Distillers, spirits industry,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
GET OUR GooGLE TOOLBAR BUTTON
BOOK MARK US
WHAT OTHERS HAVE SAID
Thanks for the coursework, it has been received and it has been a tremendous help to me.Myra
