Browse our collection of papers in
Marketing Dissertations
C/M/2528. Proposal. What is the perception and response of customers towards five forms of viral marketing communication?
- WORDS:
- 1150
- DATE:
- 2012
- PRICE:
- 19.99 GBP
This proposal is for a study on the way in which the trustworthiness of a source influences the tendency of internet users to pass on viral marketing campaigns. The background to the study is provided, and the paper then presents the research focus. The objectives of the study are to investigate the response and behaviour of customers towards five forms of viral marketing communication, to examine if negative message has greater influence on customers’ perception than positive contents, to discover the influence of viral marketing communication on awareness and product/service purchase. The five forms of viral marketing discussed are electronic mail, social networks, blogs, videos, and user forums.The plan for the review of literature and the methodology are also provided.
KEYWORDS: Proposal, internet users, viral marketing, consumer behaviour!,
C/EI/250. Proposal. The effects of e-commerce websites on the online shopping behaviour of customers
- WORDS:
- 2750
- DATE:
- 2012
- PRICE:
- 29.99 GBP
This proposal is for a study on the effects of the corporation of ecommerce websites on the online shopping behaviour of customers. The background to the study is provided, along with the context and aims. The objectives are to critically evaluate the effects of e-commerce mashups on the behaviour of the customers, while shopping, to examine the way in which e-commerce mashups have influenced shopping behaviour in the course of time since their first introduction in the virtual market, to identify those features of e-commerce mashups, which have influenced electronic shopping behaviour, and to identity the opportunities deriving from the incorporation of social networking sites or any other related sites into the ecommerce mashups. The proposal presents a detailed plan for the content and structure of the review of literature, as well as the proposed methodology.
KEYWORDS: Proposal, ecommerce, ecommerce websites, online shopping behaviour, e-commerce mashups, virtual market, electronic shopping behaviour, social networking sites!,
C/M/2511. Proposal. The usage of integrated marketing communication. Case study rubber latex exporters and traders in Thailand
- WORDS:
- 1150
- DATE:
- 2012
- PRICE:
- 19.99 GBP
This proposal is for a study on the usage of integrated marketing communication for rubber latex exporters and traders in Thailand to increase productivity. The objectives are to study the usage of integrated marketing communication tools of rubber latex exporters and traders, to see the relationship between integrated marketing communication and productivity of rubber latex plantations, exporters and traders, and to explore factors that enhance productivity of rubber latex plantations in Thailand. The plan for the research methodology, data collection techniques, sample size and review of literature are also detailed.
KEYWORDS: Proposal, integrated marketing communication, rubber latex exporters, rubber latex traders, Thailand, rubber latex plantations!,
C/M/2507. Proposal. Positioning of Fly Emirates in Australian market
- WORDS:
- 2000
- DATE:
- 2012
- PRICE:
- 29.99 GBP
The paper proposes to examine the positioning of Fly Emirates in the Australian airline market outlining the research objectives, conducting situation analysis of Fly Emirates in Australia, indicating data resources, describing the methodology of the proposed research, and formulating the research hypothesis.
KEYWORDS: Proposal, Positioning, Fly Emirates, Australian market,
C/M/2505. Dissertation. Role of cultural differences in product and promotion: adaptation strategies of L'Oreal in Middle East
- WORDS:
- 10800
- DATE:
- 2012
- PRICE:
- 109.99 GBP
The dissertation examines cultural differences between the product and promotion strategies of L’Oreal Paris in the traditional western market and the Middle East market. Literature is reviewed on the background of L’Oreal, the features of the Middle East beauty market, the influence of local culture on consumer behaviour and brand identity, the marketing strategies of standardisation and adaptation, etc. The research is based on secondary data and primary data collected via interviews with female customers of Middle East origin living in the UK. Conclusions are made about the most appropriate marketing strategy for L’Oreal in the Middle East.
KEYWORDS: Dissertation, cultural differences, product promotion, adaptation strategies, L’Oreal, Middle East,
C/B/4378. Dissertation. Privacy issues in location based marketing
- WORDS:
- 10950
- DATE:
- 2012
- PRICE:
- 109.99 GBP
This dissertation focuses on location based marketing, and aims to examine the effectiveness of this type of marketing in the retail market in the United Kingdom. The study pays specific interest to the privacy issues that are related to location based marketing. The review of literature discusses a range of topics, some of which include privacy issues, customer’s perceptions towards privacy issues, and general location based marketing. This is then followed by the methodology, which identifies the data collection methods used within this study. This section also examines the way in which Porter’s Five Forces analysis will be used within the study, and this is followed by a review of current location based marketing campaigns in the UK. The dissertation performs a thorough analysis of all of the findings, and conclusions are made regarding limitations and future research.
KEYWORDS: Dissertation, location based marketing, retail market, United Kingdom, Porter’s Five Forces analysis, privacy issues, location based marketing campaigns,
C/M/2488. Proposal. The effects of viral advertising on consumer attitudes and purchase intentions
- WORDS:
- 2500
- DATE:
- 2012
- PRICE:
- 29.99 GBP
This proposal is for a study that aims to examine the impact of viral advertising on consumer attitudes and purchase intentions. The proposal begins by providing background information on the subject and follows with an identification of the main aspects of the literature review. The topics the review of literature aims to examine include viral marketing, viral advertising, and music in viral advertising. The research objectives are to investigate on the role of viral advertising with regard to customer’s increased attention and interest, to explore key elements of viral advertising that affect customer’s attraction and interest, and to identify the role of music in viral advertising as generator of consumer’s attraction and interest. The research methodology is then detailed and outlines all aspects of the research methods, including the ethical issues and timetable for the study.
KEYWORDS: Proposal, viral advertising, consumer attitude, purchase intentions, viral marketing, music!,
C/M/2485. Proposal. The competitive environment and customer satisfaction at mobile telecommunication companies in the Saudi Arabian market
- WORDS:
- 550
- DATE:
- 2012
- PRICE:
- 9.99 GBP
This is a proposal for a study on the competitive environment and consumer satisfaction rates in mobile telecommunication companies in Saudi Arabia. The study also aims to analyse the techniques used to achieve higher customer satisfaction rates within this industry. The plan for the review of literature is detailed, along with the details of the proposed methodology.
KEYWORDS: Proposal, competitive environment, consumer satisfaction, mobile telecommunication, Saudi Arabia!,
C/M/2482. Dissertation. An investigation into the importance of branding and brand loyalty in the airline industry. Case study British Airways.
- WORDS:
- 17900
- DATE:
- 2012
- PRICE:
- 179.99 GBP
This dissertation looks at the importance of branding and brand loyalty in the airline industry, and uses British Airways (BA) as a case study. The study begins by identifying the background to the study, and to the case study. The dissertation aims to answer the following questions, “How effective has BA been in developing its brand” and “How has this brand development impacted upon the customer-brand relationship and their loyalty to the airline”? The review of literature discusses a wide range of topics, including product strategy, brand identity at BA, branding at BA, benefits of brand loyalty, and product levels. After the review of literature has been completed, the study then identifies all of the aspects regarding the research methodology. The study then analyses all of the data collected, and discusses the findings in detail.
KEYWORDS: Dissertation, branding, brand loyalty, airline industry, British Airways, BA, customer-brand relationship, product strategy, brand identity!,
C/M/2475. Proposal. Marketing research for Playful Times Toys
- WORDS:
- 1850
- DATE:
- 2012
- PRICE:
- 19.99 GBP
The paper proposes a marketing research for Playful Times Toys (PTT), a manufacturer of electronic teddy bears, to determine the attitudes of parents and grandparents towards buying these toys. The objectives of the research are outlined, the methodology and data collection methods are described.
KEYWORDS: Proposal, Marketing research, Playful Times Toys,
C/M/2460. Proposal. Impacts of e-marketing on online fashion buying
- WORDS:
- 640
- DATE:
- 2012
- PRICE:
- 9.99 GBP
The paper proposes research into the impacts of electronic marketing on fashion buying in British consumers. The aim and question of the research are formulated, literature is reviewed on the theory of e-marketing, the methodology of the research is described.
KEYWORDS: Proposal, impacts of e-marketing, online fashion buying,
S/M/657. Proposal. The effectiveness of events marketing
- WORDS:
- 3500
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This proposal is for a study on marketing and aims to discuss the use of events as a marketing tool. The objectives are to find out how companies choose particular types of events, to define company’s objectives when performing event marketing as a promotional tool, and to explore how companies evaluate the events effectiveness. The planned review of literature is detailed, and aims to discuss all aspects of the study’s aims and objectives. The research methodology is detailed, and the proposal outlines the intended research strategy and data collection methods.
KEYWORDS: Proposal, marketing, marketing tool, events, events marketing!,
C/M/2445. Dissertation. The factors that affect the overall consumer satisfaction and service quality in UK Budget Hotels
- WORDS:
- 10100
- DATE:
- 2011
- PRICE:
- 109.99 GBP
This dissertation examines the factors that affect consumer satisfaction and service quality in UK Budget Hotels. The paper begins by providing background information on Travelodge, and follows with a summary of the strategies adopted by the budget hotel. The study aims to identify factors affecting the service quality in UK budget hotels, to explore the consumers’ expectations of the service quality in UK budget hotels, to explore the consumers’ perceptions of the service quality in UK budget hotels, to report the gap between the perceptions and expectations for service quality in UK budget hotels, and to study the factors affecting the customer satisfaction in the budget hotels. The review of literature focuses on a range of topics, some of which include the importance of service quality, measurements of service quality, and the relationship between service quality and customer satisfaction. The methodology used is highlighted, and the findings are identified. This is followed by an analysis of the findings, whilst conclusions are made regarding recommendations.
KEYWORDS: Dissertation, consumer satisfaction, service quality, UK Budget Hotels, Travelodge!,
C/M/2444. Dissertation. An examination of celebrity endorsement in the fashion industry
- WORDS:
- 10200
- DATE:
- 2011
- PRICE:
- 109.99 GBP
This dissertation focuses on celebrity endorsement in the fashion industry, and the study concentrates on handbags. The study aims to understand the influence of celebrity endorsement on the perception and attitude of customers towards fashion products, to find out the impact of celebrity endorsement on the buying behaviour of customers towards fashion clothing products, to discover the factors that influence the buying intention of female customers for handbags, and to implement and develop marketing strategies for fashion companies to have grab interest and buying attention of female customers. The review of literature examines a range of topics, and begins by defining celebrity endorsement. The rest of the review examines celebrity endorsement in reference to consumer behavior, and the disadvantages of celebrity endorsement are outlined. The research methodology is assessed and the research approach, design, and data collection methods. The study then identifies the findings and follows with an analysis.
KEYWORDS: Dissertation, celebrity endorsement, fashion industry, handbags, buying behavior!,
C/M/2438. Proposal. Assessment of the strategies used at Barclay's to build a strong customer base
- WORDS:
- 1450
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This proposal is for a study based on Barclay’s Plc, and aims to detail the strategies used to build a strong customer base. The aims are to explore the importance of maintaining a strong customer base in order to maintain a strong position in the financial market, to analyze the necessity for formulating special discounted rate loans, long term pension schemes, loyalty cards, additional services etc to attract more customers for banking, and to investigate the importance and role of CRM software in strengthening customer base. The details for the review of literature and proposed methodology are provided, along with the ethical considerations and research timeline.
KEYWORDS: Proposal, Barclay’s Plc, consumer base, financial market, discounted rate loans, long term pension schemes, loyalty card, CRM,
C/M/2433. Proposal. The impact of celebrity endorsement of healthy food products
- WORDS:
- 2200
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This proposal is for a study on the impact of celebrity endorsement of healthy food products. The study aims to examine the concept of celebrity endorsement, to evaluate celebrity endorsement in the context of the food industry, to examine consumer responses to celebrity endorsement in the food sector, and to examine ethical issues around celebrity endorsement of food products. The plan for the review of literature is detailed, and aims to look at the positive and negative effects of celebrity endorsements. The methodology is detailed, as is the rationale and value of the work.
KEYWORDS: Proposal, celebrity endorsement, healthy food, food sector!,
C/M/2428. Dissertation. How Does New Product and Package Design Affect the Purchasing Decision of Buyers?
- WORDS:
- 12150
- DATE:
- 2011
- PRICE:
- 129.99 GBP
This dissertation looks at the relationship between product and package designs of laundry detergents in relation to purchasing decisions of female customers. The study aims to identify to what degree consumers’ purchase decision is influenced by package and product design, to detect the main determinants of consumer behaviour and purchase decision as singled out by different theoretical models, to identify the main mechanisms of the purchase decision stimulation by package and product design, to find out to what degree the purchase decision of the UK consumers is influenced by package and product design of laundry detergents, and to provide specific recommendations to manufacturers of laundry detergents to use package and product design as an effective marketing tool. The review of literature discusses a range of frameworks, some of which include the Howard-Sheth model, the Stimulus-Response Model, and the New Product Adoption Model. The different mechanisms used in product and package design are discussed, and the study then identifies the research methodology used. The dissertation analyses all of the findings from the data collection methods, and conclusions are made regarding recommendations.
KEYWORDS: Dissertation, package design, laundry detergents, purchasing decisions, consumer behaviour, the Howard-Sheth model, the Stimulus-Response Model, the New Product Adoption Model,
C/M/2426. Proposal. Customer Loyalty in Online Social Networking: Effectiveness and Scope for Traditional Offline Typologies
- WORDS:
- 2500
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This is a proposal for a study on customer loyalty in online social networking, and begins by providing background information on the subject. The objectives of the study are to determine the effectiveness of traditional customer loyalty typologies for online social networking websites’ users, to determine how ‘trust’ and ‘social presence’ are important determinants of customer loyalty in an online social networking website, and to determine the effectiveness of the typologies of customer loyalty and the in retaining users online. The proposal then details the planned methodology and programme of work.
KEYWORDS: Proposal, customer loyalty, online social networking, customer loyalty typologies, trust, social presence!,
C/EI/244. Proposal. Cooperation of e-commerce websites and its influence on consumer shopping behaviour
- WORDS:
- 900
- DATE:
- 2011
- PRICE:
- 9.99 GBP
The paper proposes to examine how the interaction between e-commerce websites that creates e-commerce mash-ups, affects the shopping behaviour of consumers. The aims, questions and objectives of the research are outlined, the topics of the literature review are identified, the methodology of the research is described.
KEYWORDS: Proposal, cooperation, e-commerce websites, consumer shopping behaviour,
C/EC/290. Proposal. Advertising UK universities to foreign students
- WORDS:
- 1050
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper proposes to examine the advertising practices used by the UK universities to attract foreign students. The aims, questions and objectives of the research are outliend, The areas and academic sources of the literature review are identified, the methodology is described.
KEYWORDS: Proposal, advertising, UK universities, foreign students,
C/M/2398. Proposal. Impact of gender issues on network relationship and use of social media in SME
- WORDS:
- 670
- DATE:
- 2011
- PRICE:
- 9.99 GBP
The paper proposes to examine the influence of gender issues on social media adoption by small and medium sized enterprises (SME). The aim and objectives of the research are outlined, literature is briefly reviewed on the role of social media in marketing, research methodology is described.
KEYWORDS: Proposal, gender issues, network relationship, social media, SME,
C/M/2396. Dissertation outline. E-marketing support of new products' development for entrepreneurs
- WORDS:
- 930
- DATE:
- 2011
- PRICE:
- 9.99 GBP
The paper presents an outline of the dissertation on the role of e-marketing in supporting the development of new products and services for an entrepreneur. Research aims and objectives are formulated, areas and sources of the literature review are detailed, research methodology is described.
KEYWORDS: Dissertation outline, e-marketing, new products’ development, entrepreneurs,
C/M/2391. Proposal. Barriers to International e-marketing in developing countries
- WORDS:
- 2550
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper proposes research into the barriers to international e-marketing within developing countries. Research objectives and questions are formulated, the background and rationale of the research are presented, literature is reviewed on the factors that affect e-marketing strategies in the developing countries, research methodology is described, its ethical issues are addressed.
KEYWORDS: Proposal, International e-marketing, developing countries,
C/M/2387. Dissertation. Brand development in Premier League
- WORDS:
- 6150
- DATE:
- 2011
- PRICE:
- 69.99 GBP
The dissertation examines the strategies of brand development adopted by companies that belong to the UK Premier League. The methodology of the research is based on the collection and analysis of secondary data. Literature is reviewed on models, frameworks and theories related to the concept of brand development in the Premier League industry. The history of the Premier League and its brand evolution is reviewed in the context of overall football development in the UK. Conclusions are made about the importance of sub-brands and product lines development within the Premier League industry. The researcher’s reflection is provided on the educational value of the research.
KEYWORDS: Dissertation, Brand development, Premier League, football,
C/M/2384. Dissertation. Role of integrated marketing communications in enhancing brand recognition of small catering companies
- WORDS:
- 9500
- DATE:
- 2011
- PRICE:
- 99.99 GBP
The dissertation investigates the influence of marketing communication channels on the brand equity of small catering companies. Literature is reviewed on the theory of branding including the concept of branding, brand perception, brand equity, strategies of marketing communication, etc. The methodology of the research is based on secondary data and primary data collected from interviews with the owners of small catering businesses. Conclusions are made about the positive effects of marketing communication mix on the sales and revenues of small catering businesses.
KEYWORDS: Dissertation, integrated marketing communications, brand recognition, small catering companies,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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