Browse our collection of papers in
Marketing Dissertations
C/M/2649. Proposal. Tesco's marketing strategy for expansion in India
- WORDS:
- 2250
- DATE:
- 2012
- PRICE:
- 29.99 GBP
This proposal is for a study on the marketing strategies and approaches that Tesco could take in expanding the firm’s footprint and business in India. The objectives are to understand the current market position of Tesco in India and identify the challenges and issues faced by the firm, to understand potential marketing approaches and strategic initiatives that Tesco could pursue based on marketing theory, and to identify and develop proposals for the marketing strategy of Tesco in India to capture market share. An overview of the plan and content for the literature review is provided, as is the proposed methodology. The proposal concludes by presenting an overall plan of the project along with the timetable schedule.
KEYWORDS: Proposal, marketing strategies, Tesco, India, marketing strategy,
C/M/2643. Proposal. Retail trends in UK town centers
- WORDS:
- 850
- DATE:
- 2012
- PRICE:
- 9.99 GBP
The paper proposes to examine the past, present and future retail trends in town centers that have developed in the UK over the past two decades. The aims and objectives of the research are outlined, its methodology is described, literature is reviewed on the role of retail outlets in UK town centers, the originality of the research is explained.
KEYWORDS: Proposal, Retail trends, UK town centers,
C/S/499. Proposal. Attitudes of NTIC international students towards using credit cards in UK
- WORDS:
- 3150
- DATE:
- 2012
- PRICE:
- 39.99 GBP
The paper proposes to examine the attitudes towards credit card transactions in the foreign students of Nottingham Trent International College (NTIC) defining the aims and objectives of the research, providing a brief literature review on the related topic, describing research methodology, and addressing ethical issues associated with the proposed research.
KEYWORDS: Proposal, NTIC international students, credit cards in UK,
S/M/675. Dissertation. Consumer attitude and behavior in the fast food industry. Case study McDonalds
- WORDS:
- 16700
- DATE:
- 2011
- PRICE:
- 169.99 GBP
This dissertation examines the attitude and behaviour of consumers in the fast food retail market, and uses McDonalds as a case study. The objectives are to examine which factors play a significant role in shaping the consumer behaviour and attitude towards fast food market in the UK, and to explore the marketing mix employed by McDonalds. The review of literature discusses topics regarding the fast food revolution, consumer behaviour, consumer attitude, and fast food presence in the UK. The methodology used for the study is evaluated in detail, and the paper examines the chosen, data collection techniques. The findings from the data collection techniques are detailed, and this is followed by an analysis of the results. Conclusions are made regarding recommendations for McDonalds based on the marketing mix.
KEYWORDS: Dissertation, consumer behavior, consumer attitude, fast food, McDonalds, marketing mix,
S/M/671. Dissertation. An evaluation of brand improvement strategies for Toyota
- WORDS:
- 18150
- DATE:
- 2012
- PRICE:
- 189.99 GBP
This dissertation discusses brand improvement strategies for Toyota Motor Corporation, and begins by providing an overview of the organisation and of the studies research questions. The objectives include to study how branding and brand image plays a role to establish a product’s positioning in the market, to find out the role of marketing in the success or failure of a product and analyse how marketing and branding can help to redeem a product’s tarnished image, to find out the specific reasons focusing around reports of unintended acceleration which tarnished Toyota’s quality image, and to discuss why Toyota positioned its decision making in Japan and elaborate reasons why Toyota was unresponsive to regulators and customers. The review of literature discusses a range of topics, some include brand equity, marketing communications, brand awareness, and brand communications. The paper provides a detailed evaluation of the research methodology, and after the findings are identified, the dissertation then concludes with recommendations.
KEYWORDS: Dissertation, brand improvement, Toyota Motor Corporation, brand image, tarnished image, Japan, brand equity, marketing communications, brand awareness, brand communications,
C/M/2638. Dissertation. Brand perception in tourism. Case study: Bangkok
- WORDS:
- 16150
- DATE:
- 2012
- PRICE:
- 169.99 GBP
This dissertation discusses, and focuses on Bangkok. The objectives are to examine what the current positioning of brand Bangkok is, to examine how theories of customer behaviour and customer satisfaction can be applied in the context of tourism marketing, to identify how UK tourists view the positioning of brand Bangkok, to assess what levels of customer satisfaction the brand Bangkok delivers to UK tourists, and to assess whether there are any promises in Brand Bangkok that do not deliver in reality and thus impact on overall tourist (customer) satisfaction. The review of literature discuses a range of topics, some of which include destination marketing, city branding, customer satisfaction, and the history and development of Bangkok. This is followed by the research methodology which details the data collection techniques used, as well as the research design. The results from the research are analysed, and the dissertation then concludes with recommendations for Bangkok, Thai tourist authorities and future research.
KEYWORDS: Dissertation, brand perception, tourism, Bangkok, customer behaviour, tourism marketing, customer satisfaction!,
C/T/210. Proposal. Use of Internet Marketing in Promoting Tourism Industry in Thailand
- WORDS:
- 500
- DATE:
- 2012
- PRICE:
- 9.99 GBP
The paper proposes to examine the extent of the online marketing application in the Thai tourism industry, a key industry in the country’s economy. The rationale and aims of the proposed research are outlined.
KEYWORDS: Proposal, Internet Marketing, Tourism Industry in Thailand,
C/M/2632. Proposal. Consumer perceptions and positioning of Tesco and Asda
- WORDS:
- 3000
- DATE:
- 2012
- PRICE:
- 39.99 GBP
The paper proposes research into corporate and consumer perceptions of two major UK supermarket, Tesco and Asda, explaining the background of the research, providing a review of literature on the marketing theory and the positioning of the two supermarkets within the supermarket industry, outlining the aims and objectives of the research, and describing its methodology and time schedule.
KEYWORDS: Proposal, consumer perceptions, positioning, Tesco and Asda,
C/M/2628. Proposal. UK public's understanding of duality in fashion advertising
- WORDS:
- 2200
- DATE:
- 2012
- PRICE:
- 29.99 GBP
The paper proposes to examine the marketing aspects of the dualism between the boundaries of societal norms with regard to fashion vs. individual preferences. The aims and objectives of the research are outlined, its methodology is described, literature is reviewed on the theory of fashion advertising and gender images in the UK. The limitations and ethical issues of the study are considered.
KEYWORDS: Proposal, UK public\'s understanding, duality, fashion advertising,
C/M/2625. Proposal. Ethical consumerism: fair-trade and green fashion marketing in UK
- WORDS:
- 2050
- DATE:
- 2012
- PRICE:
- 29.99 GBP
The paper proposes to address the phenomenon of ethical consumerism in the UK fashion industry to examine the concepts of fair-trade and green fashion and the strategies of their online marketing. The aims and objectives of the research are outlined, the design of the research is described.
KEYWORDS: Proposal, Ethical consumerism, fair-trade, green fashion,
C/M/2619. Literature review for dissertation “How store environment affects students' purchasing behaviour in UK grocery industry”
- WORDS:
- 5050
- DATE:
- 2012
- PRICE:
- 59.99 GBP
The paper presents a literature review for the dissertation “How store environment affects students’ purchasing behaviour in UK grocery industry”. The review touches on the theory of customer loyalty and relevant practices adopted by UK supermarkets, the theory of consumer behaviour with regard to the purchasing environment, the impacts of the in-store layout and background music on students’ purchasing decisions, gender differences in students’ in-store buying behaviour, etc. The gaps in existing research on the topic are identified.
KEYWORDS: Literature review, store environment, students’ purchasing behaviour, UK grocery industry,
C/M/2615. Proposal. Re-branding of GAP
- WORDS:
- 2000
- DATE:
- 2012
- PRICE:
- 29.99 GBP
The paper proposes to explore the viability of a new logotype for the USA-based clothing company GAP. The importance of the brand name and logotype is explained, the content and structure of the proposed research is described, problems related to re-branding are addressed. The contribution of the research is considered, the timescale of work is indicated.
KEYWORDS: Proposal, re-branding of GAP,
C/M/2609. Proposal. Contribution of Automated Teller Machines to HSBC Customer Service
- WORDS:
- 3650
- DATE:
- 2012
- PRICE:
- 39.99 GBP
The paper proposes to the investigate the use of automated teller machines in HSBC bank to evaluate the role of ATM in the improvement of HSBC customer service and staff satisfaction. The aims and questions of the research are outlined, literature is reviewed n the theory of ATM, the background of HSBC, the role of relationship marketing in customer service, etc. The methodology and design of the proposed research are described, the choice of the topic is justified.
KEYWORDS: Proposal, Automated Teller Machines, ATM, HSBC, Customer Service,
C/M/2600. Dissertation. An examination of the luxury frozen food market
- WORDS:
- 9150
- DATE:
- 2012
- PRICE:
- 99.99 GBP
This dissertation aims to assess whether there is a market for luxury frozen food. The objectives are to examine whether the managerial cadre at medium sized firms perceives a sustainable future for luxury frozen food market, and to identify the perceptions about how medium sized firms should make the most of trends in the luxury frozen food market as a sub-set of the overall frozen food market. The review of literature discusses topics like the global frozen food market, the US food market, Small and medium Enterprises, and internationalization. The methodology is evaluated, and conclusions are made regarding recommendations.
KEYWORDS: Dissertation, luxury frozen food, medium sized firms, frozen food, frozen food market, the US food market, Small and medium Enterprises, internationalization,
C/M/2590. Dissertation. Effect of branding on computer buying of customers in Dubai
- WORDS:
- 6350
- DATE:
- 2011
- PRICE:
- 69.99 GBP
The dissertation investigates the impact of the brand on buying decisions of Dubai consumers towards personal computers. Literature is reviewed on the theory of consumer behaviour and the theory of brand discussing the influence of branding on buying decisions. Primary research is conducted using interviews and questionnaires to evaluate the popularity of computer brands in Dubai consumers. Conclusions are made about the factors that have greatest impact on computer buying decisions suggesting recommendations about best promotion techniques in computer marketing for Dubai consumers.
KEYWORDS: Dissertation, effects of branding, computer buying, customers in Dubai,
C/M/2589. Dissertation. Maximuscle's Competitive Position and Brand Perception
- WORDS:
- 15250
- DATE:
- 2011
- PRICE:
- 159.99 GBP
The dissertation investigates the position of Maximuscle in the market of sport nutrition supplements. Literature is reviewed on the theory of brand value, modern approaches to marketing, market segmentation and positioning, the process of marketing planning, analytical models of Porter’s Five Forces, marketing mix, etc. The effectiveness of Maximuscle’s marketing strategies is evaluated. The research is based on secondary data and primary data collected via questionnaires. Conclusions are made about the competitive position and brand value of Maximuscle.
KEYWORDS: Dissertation, Maximuscle, competitive position, brand perception, Porter’s five forces, marketing mix,
C/M/2588. Dissertation. Market opportunities for new food chain in Singapore
- WORDS:
- 7100
- DATE:
- 2011
- PRICE:
- 79.99 GBP
The dissertation investigates the marketing environment of the food and beverage (F&B) industry in Singapore to map out strategies for a new fast food (FF) chain. The review of literature touches the Eastern and Western food culture, the life cycle of the F&B industry in Singapore, etc. Analysis of the Singapore F&B market is conducted using SWOT, PESTEL and Porter’s five forces models. The research employs analysis of secondary data and primary data obtained from questionnaires. Conclusions are made about the opportunities for a new fast food chain that intends to enter Singapore.
KEYWORDS: Dissertation, market opportunities, fast food, food and beverage industry, F&B, SWOT, PESTLE, Porter’s Five Forces,
C/M/2587. Dissertation. Impact of economic recession on low-cost airline carriers in UK: case study of EasyJet
- WORDS:
- 8350
- DATE:
- 2011
- PRICE:
- 89.99 GBP
The paper looks at the performance of the UK based low-cost airline carrier EasyJet evaluating it in the context of the current economic recession in the UK. Literature is reviewed on the UK economy and airline industry, EasyJet’s strategy against their competitors, i.e. Ryanair, BMI and British Airways (BA), EasyJet’s financial results as of 2010, etc. The dissertation employs the methods of secondary research and primary research based on questionnaires distributed within a focus group of travelers to identify the patterns of their buying behaviour. Conclusions are made about competitive threats faced by EasyJet within the European air transportation industry.
KEYWORDS: Dissertation, economic recession, low-cost airline carriers, EasyJet, Ryanair, BMI, British Airways, air transportation, airline industry,
C/M/2584. Dissertation. An examination of mobile advertising at Morrisons
- WORDS:
- 10400
- DATE:
- 2012
- PRICE:
- 109.99 GBP
This dissertation discusses the way in which the supermarket Morrisons should use mobile advertising to target customers effectively. The research questions are: What is a suitable mobile marketing mix for Morrisons? What strategies should Morrisons use to encourage customers to opt-in for mobile advertising? The review of literature discusses a range of topics regarding the mobile market ecosystem, characteristics of mobile marketing, mobile marketing instruments, and mobile marketing strategies. The plan for the research methodology is detailed, and the study then analyses all of the findings. Conclusions are made regarding recommendations.
KEYWORDS: Dissertation, Morrisons, mobile advertising, marketing mix, mobile market ecosystem!,
C/M/2577. Proposal. The challenges faced by companies in Global Brand Development
- WORDS:
- 1900
- DATE:
- 2012
- PRICE:
- 19.99 GBP
This proposal is for a study that aims to discuss the challenges faced by companies in Global Brand Development. The proposal begins by providing information on the research approach and the research question. Some of the objectives are to identify the challenges that must be addressed in order to successfully build and maintain a global brand, to simplify the daunting process of global brand development, to elaborate on the strategies for developing a strong global brand, and to promote the concepts of global branding borrowed from globalisation and branding literatures to transnational companies. The plan for the methodology is provided, along with an outline of the review of literature.
KEYWORDS: Proposal, Global Brand Development, global brand,
C/M/2571. Dissertation. An examination of the marketing strategy at FedEx
- WORDS:
- 15400
- DATE:
- 2012
- PRICE:
- 159.99 GBP
This dissertation is on the marketing strategy at Federal Express Corporation (FedEx), a courier company. The paper begins by providing background information on the organisation and on the study. The objectives of the study are to provide a deeper insight into the essence and relevance of marketing strategies both in the domestic and international market, to examine the marketing strategies adopted by FedEx and its diverse subsidiaries towards the penetration of the UK shipping, overnight delivery and logistics market, and to highlight the vital advantages of marketing and putting together the right strategies, marketing mix, plan and implementation for the maintenance of competitive advantage. The dissertation aims to fulfill these objectives through a thorough evaluation of the relevant literature, and the study then details all aspects of the research methodology. The study looks at aspects like marketing concepts, market research, and the marketing strategy of FedEx. Before conclusions are made, the dissertation carries out a SWOT and PEST analysis.
KEYWORDS: Dissertation, marketing strategy, Federal Express Corporation, FedEx, international market, domestic market, SWOT, PEST,
C/M/2538. Proposal. Assessment of the strategies used at Barclay's to build a strong customer base
- WORDS:
- 1450
- DATE:
- 2012
- PRICE:
- 19.99 GBP
This proposal is for a study based on Barclay’s Plc, and aims to detail the strategies used to build a strong customer base. The aims are to explore the importance of maintaining a strong customer base in order to maintain a strong position in the financial market, to analyze the necessity for formulating special discounted rate loans, long term pension schemes, loyalty cards, additional services etc to attract more customers for banking, and to investigate the importance and role of CRM software in strengthening customer base. The details for the review of literature and proposed methodology are provided, along with the ethical considerations and research timeline.
KEYWORDS: Proposal, Barclay’s Plc, consumer base, financial market, discounted rate loans, long term pension schemes, loyalty card, CRM,
C/M/2528. Proposal. What is the perception and response of customers towards five forms of viral marketing communication?
- WORDS:
- 1150
- DATE:
- 2012
- PRICE:
- 19.99 GBP
This proposal is for a study on the way in which the trustworthiness of a source influences the tendency of internet users to pass on viral marketing campaigns. The background to the study is provided, and the paper then presents the research focus. The objectives of the study are to investigate the response and behaviour of customers towards five forms of viral marketing communication, to examine if negative message has greater influence on customers’ perception than positive contents, to discover the influence of viral marketing communication on awareness and product/service purchase. The five forms of viral marketing discussed are electronic mail, social networks, blogs, videos, and user forums.The plan for the review of literature and the methodology are also provided.
KEYWORDS: Proposal, internet users, viral marketing, consumer behaviour!,
C/EI/250. Proposal. The effects of e-commerce websites on the online shopping behaviour of customers
- WORDS:
- 2750
- DATE:
- 2012
- PRICE:
- 29.99 GBP
This proposal is for a study on the effects of the corporation of ecommerce websites on the online shopping behaviour of customers. The background to the study is provided, along with the context and aims. The objectives are to critically evaluate the effects of e-commerce mashups on the behaviour of the customers, while shopping, to examine the way in which e-commerce mashups have influenced shopping behaviour in the course of time since their first introduction in the virtual market, to identify those features of e-commerce mashups, which have influenced electronic shopping behaviour, and to identity the opportunities deriving from the incorporation of social networking sites or any other related sites into the ecommerce mashups. The proposal presents a detailed plan for the content and structure of the review of literature, as well as the proposed methodology.
KEYWORDS: Proposal, ecommerce, ecommerce websites, online shopping behaviour, e-commerce mashups, virtual market, electronic shopping behaviour, social networking sites!,
C/M/2511. Proposal. The usage of integrated marketing communication. Case study rubber latex exporters and traders in Thailand
- WORDS:
- 1150
- DATE:
- 2012
- PRICE:
- 19.99 GBP
This proposal is for a study on the usage of integrated marketing communication for rubber latex exporters and traders in Thailand to increase productivity. The objectives are to study the usage of integrated marketing communication tools of rubber latex exporters and traders, to see the relationship between integrated marketing communication and productivity of rubber latex plantations, exporters and traders, and to explore factors that enhance productivity of rubber latex plantations in Thailand. The plan for the research methodology, data collection techniques, sample size and review of literature are also detailed.
KEYWORDS: Proposal, integrated marketing communication, rubber latex exporters, rubber latex traders, Thailand, rubber latex plantations!,
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