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Marketing Dissertations

S/M/657. Proposal. The effectiveness of events marketing

WORDS:
3500
DATE:
2011
PRICE:
39.99 GBP

This proposal is for a study on marketing and aims to discuss the use of events as a marketing tool. The objectives are to find out how companies choose particular types of events, to define company’s objectives when performing event marketing as a promotional tool, and to explore how companies evaluate the events effectiveness. The planned review of literature is detailed, and aims to discuss all aspects of the study’s aims and objectives. The research methodology is detailed, and the proposal outlines the intended research strategy and data collection methods.

 

KEYWORDS: Proposal, marketing, marketing tool, events, events marketing!,

 
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