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Marketing Dissertations

S/M/535. Proposal. Impact of multiple celebrity endorsements in advertising

WORDS:
2950
DATE:
2010
PRICE:
29.99 GBP

The paper proposes research into the impact of multiple celebrity endorsements in advertising. The aim and objectives of the research are formulated, literature is reviewed on the role of celebrities as endorsers for brands and products, the design and methods of the proposed research are described including the study of primary data obtained via questionnaires and focus groups.

 

KEYWORDS: Proposal, celebrity endorsement, advertising,

 
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