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P/M/816. Dissertation. International product marketing

WORDS:
9000
DATE:
2006
PRICE:
99.99 GBP

The dissertation investigates the issues of international product marketing. Literature is reviewed on the issues of globalisation, international marketing, market entry strategies, etc. A marketing plan for selling a UK deodorizing product to Pakistan is presented including product description, market segmentation, sales forecast, pricing strategy, promotion strategy, etc. An overview of the Asian retail industry is offered, the reasons for going global are outlined.

 

KEYWORDS: Dissertation, international product marketing, Pakistan,

 
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