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Marketing Dissertations
P/M/517. Dissertation. Emall shopping and customer loyalty
- WORDS:
- 17500
- DATE:
- 2005
- PRICE:
- 179.99 GBP
The dissertation investigates the problems of customer loyalty with respects to on-line shopping through Internet malls, or emalls. An extensive review of literature touches upon the definitions of loyalty and trust, specifics of e-loyalty, customer satisfaction, direct marketing, database marketing, issues of security and privacy of the Internet data, etc. These issues are further explored in experimental research (based on a structured questionnaire), and a case study using qualitative and quantitative research methods. In the conclusions the problems of the emall industry are identified, recommendations are made to ensure customers loyalty.
KEYWORDS: dissertation, emall, shopping, customer, loyalty,
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