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Marketing Dissertations

C/M/723. Proposal. Exploring key marketing mix requirements for an MMO game

WORDS:
2400
DATE:
2008
PRICE:
29.99 GBP

The paper offers a research proposal into the key success factors of video games known as massively multiplayer online (MMO) games describing the notion of MMO and offering a study of consumer behaviour related to MMO games. Research aims are identified, a brief review of literature on the marketing mix theory is supplied, the plan of the research is outlined.

 

KEYWORDS: Proposal, online games, MMO, marketing mix,

 
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