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Marketing Dissertations

C/M/365. Research Proposal. Strategic position of Marks and Spenser brand in UK clothing market

WORDS:
2000
DATE:
2005
PRICE:
29.99 GBP

The paper presents a research proposal into the mechanisms of customers' retention in the UK clothing market focusing on the branding strategies of Marks and Spenser (M&S). The objectives of the research are formulated, literature on the theory of branding is reviewed, research methodology is described, the work plan and timetable are outlined. This proposal is suitable for the C/M/366 Dissertation.

 

KEYWORDS: Proposal, Marks and Spenser, brand, clothing market,

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