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Marketing Dissertations

C/M/2433. Proposal. The impact of celebrity endorsement of healthy food products

WORDS:
2200
DATE:
2011
PRICE:
29.99 GBP

This proposal is for a study on the impact of celebrity endorsement of healthy food products. The study aims to examine the concept of celebrity endorsement, to evaluate celebrity endorsement in the context of the food industry, to examine consumer responses to celebrity endorsement in the food sector, and to examine ethical issues around celebrity endorsement of food products. The plan for the review of literature is detailed, and aims to look at the positive and negative effects of celebrity endorsements. The methodology is detailed, as is the rationale and value of the work.

 

KEYWORDS: Proposal, celebrity endorsement, healthy food, food sector!,

 
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