Browse our collection of papers in
Marketing Dissertations
C/M/2094. Dissertation. Impact of recession on buying behaviour of ethical consumers in UK food industry
- WORDS:
- 13550
- DATE:
- 2011
- PRICE:
- 139.99 GBP
The dissertation investigates the impact of the current economic downturn on the ethical purchase behavior of consumers in the UK. Literature is reviewed on the features of the recession in the UK, the concept of ethical consumerism, the market for ethical consumers, the impact of the economic crisis on the behaviour of ethical consumers, etc. The methodology of the research includes analysis of secondary data and primary data obtained from questionnaires aimed to establish the profile of UK ethical consumers. Conclusions are made about the factors that influenced consumer purchase behavior during the recession, ethical consumers’ emotional responses to the crisis, and the trends in ethical purchase behaviour before the recession. Recommendations are suggested about the ways in which marketers can promote ethical consumerism during and after recession.
KEYWORDS: Dissertation, recession, buying behaviour, ethical consumers, UK food industry,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
GET OUR GooGLE TOOLBAR BUTTON
WHAT OTHERS HAVE SAID
Thanks for your fabulous service. I have received the paper.Rebecca














