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C/M/1492. Proposal. How Health Awareness Campaigns Influence Consumer Buying Behaviour in UK Food and Beverages Sector?

WORDS:
1400
DATE:
2010
PRICE:
19.99 GBP

The paper proposes research into the effects of health promotion campaigns on UK consumers’ behaviour towards food and drinks. The background and main questions of the proposed research are outlined, the areas and sources for the literature review are indicated, research methodology is discussed.

 

KEYWORDS: Proposal, How Health Awareness Campaigns Influence Consumer Buying Behaviour in UK Food and Beverages Sector,

 
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