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Marketing Dissertations

C/M/1373. Proposal. Marketing Strategies of International Luxury Fashion Retailers in Russia

WORDS:
2100
DATE:
2010
PRICE:
29.99 GBP

The paper presents a dissertation proposal to investigate the marketing strategies used by luxury fashion retailers in Russia. The research questions are outlined, a brief review of literature on international marketing of luxury brands is presented, the design of the proposed research is described, related ethical issues are addressed, the time scale of the work is indicated.

 

KEYWORDS: Proposal, Marketing Strategies of International Luxury Fashion Retailers in Russia, Internationalisation,

 
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