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Marketing Dissertations

C/M/1367. Proposal. Influence of friends and family's brand recommendations on undergraduates' purchasing decisions: opening student bank account

WORDS:
1350
DATE:
2010
PRICE:
19.99 GBP

The paper proposes research into the patterns of university student banking to measure the influence of brand recommendations among friends and family. The background of the research topic is explored, the questions and objectives of the research are outlined, research design and methods are described.

 

KEYWORDS: Proposal, Consumer Behaviour, student banking,

 
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